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Senior Manager, Marketing

2 months ago

Boston, Massachusetts, United States Foundation Medicine, Inc. Full time
Foundation Medicine, Inc.
  • Full Time


About the Job

The Senior Manager, Marketing leads marketing activities for assigned customer channel(s) by developing, managing, and executing strategies and tactical programs to achieve business objectives and financial goals. The Senior Manager, Marketing builds the Foundation Medicine brand by clearly articulating the value of Foundation Medicine's portfolio of tests and services, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results.

Key Responsibilities

  • Lead all marketing activities associated with assigned customer channels(s).
  • Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., payers, providers, pathologists, directors, c-suite) and their respective roles in test/partner selection.
  • Display an in-depth understanding of all aspects of the customer journey(s); frequently and proactively seek out ways to improve the experience for all involved.
  • Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to shape/refine strategies and build the Foundation Medicine brand.
  • As needed, request research, brief agencies and provide input on research materials to ensure research answers business needs.
  • Proactively engage with customers to uncover, articulate, and apply insights to enrich business plans and communication strategies; proactively seek solutions to business challenges.
  • Own the development and execution of robust strategic marketing plans, utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets.
  • Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market.
  • Anticipate risks to marketing strategies, proactively assessing scenarios and creating contingency plans.
  • Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels, traditional and digital in nature.
  • Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results.
  • Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, executive leadership, creative and media agencies/vendors.
  • Work closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers.
  • Work autonomously to make decisions and act, in alignment with portfolio value proposition, customer needs and business goals; think strategically when making choices and exhibit a customer-centric approach, putting customer needs first in all decisions.
  • Partner with training team to ensure sales teams have appropriate training to effectively execute marketing strategies.
  • Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace.
  • Accurately forecast financial impact of marketing initiatives.
  • Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes.
  • Effectively manage marketing budget to achieve brand objectives.
  • Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action to get solutions to the market quickly.
  • Simplify and explain complex concepts to different audiences.
  • Embody a continuous improvement mindset in day-to-day activities.
  • Complete all work in accordance with Foundation Medicine legal and compliance guidelines.
  • Coach and develop team members.
  • Travel up to 25% of the time.
  • Other duties as assigned.

Qualifications:

Basic Qualifications:

  • Bachelor's degree in Marketing, Business or Life Sciences
  • 6+ years of experience in healthcare diagnostics marketing

Preferred Qualifications:

  • Advanced degree such as Masters in Genetics Counseling or other advanced science degree, MBA preferred
  • 7+ years of experience in healthcare diagnostics marketing
  • 2+ years in Market Access and Payer
  • Experience in:
    • Oncology
    • Field sales
    • Global marketing
    • Product launch
    • People management
    • building out content and integrated marketing campaigns
    • managing and leading agency partners and external vendors
    • working with and managing cross-functional teams and projects
  • Familiarity with primary and secondary market research and data analysis
  • Experience and proficiency with monthly, quarterly, and annual budget management
  • Ability to:
    • develop, rationalize, and present strategy
    • translate strategy into tactical execution and business results
    • work effectively within a team in a fast-paced changing environment
    • understand technical and scientific information
    • influence and motivate individuals from sales, marketing, and other functions to achieve business goals
  • MS Office Proficiency (Word, Excel and Power Point)
  • Demonstrated success working with Legal, Medical, Regulatory review teams
  • Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships and drive business results
  • Strong work ethic, self-motivation, and resourcefulness
  • Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization
  • Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner
  • Strong organizational, planning and follow-up skills
  • Understanding of HIPAA and importance of patient data privacy
  • Commitment to reflect FMI's values: passion, patients, innovation, and collaboration

#LI-Onsite



About Foundation Medicine


Confidence, or the belief that we need to check every box before applying for a job, can sometimes hold us back from going after a role that inspires us. At Foundation Medicine there's no such thing as the 'perfect' applicant, and our company is a place where every employee can make an impact and continue to grow whatever background they may have or path they may have taken. So, as long as you meet the basic qualifications for a role, please apply if you see a position that would make you excited to come into Foundation Medicine every day and help us transform cancer care.



Foundation Medicine is proud to be an Equal Opportunity and Affirmative Action employer and considers all qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin. Further, qualified applicants will not be discriminated against on the basis of disability or protected veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also FMI's EEO Statement and EEO is the Law and Supplement. If you have a disability or special need that requires accommodation, please let us know by completing this form. (EOE/AAP Employer)


To all recruitment agencies: Foundation Medicine does not accept agency resumes. Please do not forward resumes to our jobs alias, Foundation Medicine employees or any other organization location. Foundation Medicine is not responsible for any fees related to unsolicited resumes.



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