Market Research Analyst

1 month ago

Hercules, California, United States Bio-Rad Laboratories, Inc. Full time

As part of the Global Field Marketing Team, the Market Research Analyst (covering MI & CI) provides insights into the market, customers and competitors in the Americas region. The role is one that works closely with Field Marketing and Sales stakeholders in the Americas and in collaboration with peers in the Market Insights & Competitive Intelligence Team. The role is required to provide insights and share actionable recommendations that inform strategic decision-making and support planning activities.

How You Will Make an Impact:

  • Plan and conduct primary and secondary market research, VOS and VOC projects needed by the Americas Field Marketing & Sales Teams to profile specific market, customer or competitor environments. This includes: - Profiling Life Sciences and Clinical Diagnostic markets and competitive environment - Provide market and competitive insights through presentations and reports to Marketing and Sales leaders and various other internal stakeholders.
  • Perform thorough, systematic analysis of key industry trends, the general economic and funding environment, current and potential competitors. Create and updating comprehensive industry, competitor and customer reports including, but not limited to, market share, growth projections, trends and market forces.
  • Supply market insights and competitive intelligence for the annual strategic planning process in collaboration with the Americas Field Marketing Team, as well as ad-hoc strategic projects.
  • Maintain up-to-date knowledge of data sources, evaluating credibility and utility.
  • Develop and maintain relationships with key internal customers to understand demerging needs and business challenges.
  • Maintain relationships with external vendors.

What you Bring:

  • Education: Master's degree or equivalent in related field, MBA preferred.
  • Work Experience: 5+ years experience in market insight and competitive intelligence roles in the Life Sciences and/or Diagnostics industries.
  • Solid public speaking skills.
  • Moderate level of field experiences including some higher-level customer facing activities.

Total Rewards Package: At Bio-Rad, we're empowered by our purpose and recognize that our employees are as well. That's why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

Benefits: We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more

Compensation: The estimated base salary range for this position is $102,200 to $140,500 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it. #LI-JS1



Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.

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