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Vans: Coordinator, Consumer Insights

2 months ago

Costa Mesa, California, United States VF CORPORATION Full time
The Coordinator, Consumer Insights leads Vans' Global qualitative research capabilities with the goal of proactively identifying growth opportunities and driving a culture of consumer centricity for Vans.

In this collaborative role, you will be responsible for building and leading global primary qualitative research and panel capabilities for Vans, supporting strategic research initiatives that inform consumer facing marketing and product decisions. Your ability to generate insights and connect them to our brand ambitions will ensure connection to current and future needs of global consumers. You will work closely with global and regional cross-functional teams and be part of the global consumer insights team within Vans to deliver actionable insights.

This role requires strong interpersonal skills, high curiosity and passion for consumer understanding, excellent communication skills, and experience leveraging insights to influence business strategy.

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART - also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

Collaborate with business partners and team members to translate business questions into research briefs using a variety of methods to accomplish research objectives including focus groups, 1:1 interviews, digital diaries, and ethnographies. Support all phases and lead execution of primary qualitative research, including the design of approach, creation of discussion guides, logistical coordination, fielding, in-person or online moderation or facilitation, analysis, and creation of insight summaries of findings while ensuring insights are impactful and actionable. Build and maintain global consumer panel, lead process of collaborative partnership orchestration with key stakeholders to identify rotating topic exploration. Support management of external suppliers, including onboarding, providing feedback, and ensuring timely deliverables within scope of work. Source and synthesize information from secondary or syndicated research sources to enrich findings or support timely custom requests. Proactively identify knowledge gaps and anticipate areas for further exploration based on key business challenges to illuminate consumer needs, drive consumer empathy, and impact business performance. Engage directly with data and market research providers (internal and external) to ensure Vans receives required inputs for ongoing analysis. Provide administrative support to the Consumer Insights team. How you will do it:

Build intake process, and lead orchestration through close collaboration with cross-functional global and regional teams to inform ongoing learning agenda and share out of insights. Establish and maintain strong relationship with external vendors. Manage contracts, timelines, deliverables, and budget allocation for vendor projects. Ensure vendor's methodologies align with Vans' goals and standards. Create standardized process for ongoing qualitative research among loyalty members and consumer targets. Communicate insights into clear, actionable, and compelling narratives that spark action. Effectively manage and prioritize research plans through ambiguous and fast-evolving environments, with the ability to work independently and autonomously. Uphold the highest standards of quality, accuracy and integrity in all research projects and deliverables. Stay updated and open-minded to latest research trends, new methodologies, and tools in market research industry. What success looks like:

Established process, cadence, and consistent execution of qualitative research to drive increased consumer empathy and culture of curiosity. Generate insights that fuel strategy, marketing, and product. Established credibility and thought leader for Vans in the domain of qualitative research, advocating for youth consumers globally. Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 1-3 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Experience conducting and moderating qualitative interviews and focus groups. Interest in and experience executing hands-on primary research. Experience translating research findings into strategic narratives. Compelling, persuasive oral and written communication skills. Proven ability to build strong cross-functional relationships. What we will teach you:

Expand on market research experience through exposure to increased breadth of capabilities, approaches, techniques, platforms, methodologies, and use-cases for application. Drive increasing business impact by shaping decisions with strategic analytics and compelling storytelling. Increase personal efficiency and influence by partnering with and leveraging existing resources and capabilities. VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?

Hiring Range:

$56,000.00 USD - $70,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.