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Vice President, Global Media Activation

2 months ago

Boston, Massachusetts, United States LEGO Group Full time
Job Description

As part of the LEGO Group's strategic vision to transition from external media agencies to a robust in-house operation, we are seeking a Vice President of Global Media Activation.

PLAY YOUR PART IN OUR TEAM SUCCEEDING

This role will lead our ambitious agenda to in-house global search, programmatic advertising and biddable media ensuring a seamless and efficient evolution.

The ideal candidate will drive the standardization of media execution globally, lead innovative projects, and strengthen our partnerships with digital platforms globally.

CORE RESPONSIBILITIES
  • Design and implement a global media strategy that aligns with the LEGO Group's core business objectives, promoting consistency across various media channels and platforms
  • Lead the strategic transition to in-house digital media capabilities, integrating the latest technology and cultivating internal expertise to enhance our digital media operations
  • Own relationships with external media agencies, ensuring alignment with our in-house strategies and goals while leading the transition towards increased internal capabilities
  • Drive cost efficiency, superior data management, and optimal media performance
  • Ensure that our media strategies are agile, responsive, and aligned with the latest industry trends and consumer behaviors
  • Leverage advanced data analytics to deepen our understanding of shoppers behaviors, using insights to tailor media strategies that enhance shopper experiences and extend our reach
  • Champion experimentation and "test and learn" initiatives to drive media effectiveness and adaptability, encouraging a culture of innovation and continuous improvement within the Global Media team and the broader M&C marketing organization
  • Oversee the management and strategic use of YouTube and other significant digital platforms to maximize content reach and engagement
  • Develop and maintain strong, strategic relationships with major media platforms, focusing on collaborative growth and enhanced media buying efficiencies.
DO YOU HAVE WHAT IT TAKES?
  • Extensive experience in a senior media management role, with a demonstrated history of leading media strategy at a global scale
  • In-depth knowledge of digital media, including expertise in search, biddable media, programmatic advertising, and social media platforms
  • Proven success in managing large-scale media transitions from external agencies to in-house processes
  • Strong leadership skills with a proven track record of motivating and leading a diverse team in a dynamic, fast-paced environment
  • Excellent analytical, strategic, and problem-solving skills, with a strong ability to use data to inform decisions and drive strategic direction
  • Superior communication and interpersonal skills, capable of effectively negotiating and building partnerships with key stakeholders and external partners
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at , option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.