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Product Manager, Marketing

4 months ago

New York, New York, United States Quona Capital Full time

As the Product Manager of Marketing & Operations Data, you will play a key role in ensuring the efficient and effective use of data across various aspects of Vimeo's business operations. Your responsibilities will span from analyzing product usage and user activity to handling sales data and progressive profiling. You will serve as the primary point of contact for marketing teams, providing them with accurate segmentation, targeting, and reporting data. Additionally, you will work towards optimizing data sharing processes and identifying new opportunities for leveraging data insights for marketing and operational purposes.

Key Responsibilities:

  • Develop audience segments and suppressions within CDP or ESP platforms
  • Troubleshoot data errors in collaboration with different teams
  • Train Vimeo employees on audience scope within CDP or ESP platforms
  • Understand channel owners' needs to enhance communication effectiveness
  • Contribute to product strategy related to operational data usage
  • Manage relationships with ESPs, CDPs, and Data Warehouse partners
  • Collaborate with marketing channel owners for seamless data flow
  • Create datasets and datamarts within Snowflake and CDP Platforms

Desired Skills and Qualifications:

  • 3-5 years of experience in marketing operations or data management
  • Excellent written and verbal communication skills
  • Strong interpersonal skills and ability to work cross-functionally
  • Deep understanding of SaaS business model
  • Experience with ESPs, CDPs, Segmentation tools, and Data Warehouses
  • Ability to collaborate effectively and deliver client presentations
  • Proficiency in project management and SQL
  • Basic knowledge of HTML & CSS and Relational Database Programming

Proposed Base Salary Range: $105,300.00 to $160,500.00

Disclaimer: Actual salary may vary based on experience, skills, and location.

About the Company:

Vimeo is a leading video experience platform that empowers users to create high-quality video content. Serving a diverse community, from individual creators to large global corporations, Vimeo is dedicated to fostering inclusivity and innovation. Headquartered in New York City, Vimeo values diversity, equity, and inclusion throughout its organization.