Head of Brand Activations

2 months ago

Plano, Texas, United States Raising Cane's Full time

At Raising Cane's Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. It's our ONE LOVE. Our Crew make it happen, our Culture makes it unique, and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane's is growth focused and we're on the path to being one of the top 10 restaurant companies in the United States.

Your Role at Raising Cane's:

The Head of Brand Activation is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role is responsible for understanding how brand activations contribute to sales and marketing goals, advance company initiatives, and deliver premium memorable experiences.

Your Impact and Responsibilities:

Defines and manages the strategy for brand activations to bring a comprehensive approach to all activations meeting with identified objectives and goalsIdentifies, negotiates, and secures talent for all brand activations and gains final approval from leadershipLeads approval communication with leadership to align on all brand activation plans Leads decision-making and problem-solving implementation during planning process and onsite as neededLeads a team to execute all brand activations from idea to execution, while continuing to grow and develop team membersWorks cross functionally with all marketing functions to ensure brand activation results are fully captured and communicates results to leadershipMaintains knowledge of event and experiential marketing industry best practices, trends, and technology and ensures brand activations continue to evolve and advanceHas a pulse on pop culture, weaving the brand into trending moments

Requirements for Success:

10+ years of experience in marketing, brand management, or another related field preferredStrong experience in negotiating large contracts with celebritiesKnowledge of SAG requirements and other legal implications Detail-oriented, organized, and able to manage multiple priorities that may be constantly changingSelf-driven, flexible, and highly energetic with strong written and verbal communication skillsThrives in a fast-paced environment, seizing every opportunity to engage in topical momentsAble to travel 25% of time Able to work effectively and efficiently both independently and collaborativelyMicrosoft Proficient: Excel, PowerPoint, and WordBachelor's degree in marketing, advertising, or related field required

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