Sr. Manager, Global Brand Marketing

3 weeks ago

New York, New York, United States Tapestry Full time

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: This role will be responsible for leading end to end global marketing campaign, from development of the strategies to creative assets and partnering closely with other cross functional team and region, local leaders to launch the campaign.
This individual will develop 1) strategic recommendation for Spring/Summer season, 2) brief for internal and external partners based on consumer insights, 3) campaign idea and creative assets that fits the need of markets and partnering with other marketing team on media planning and measurement of the campaign's success.
The successful individual will leverage their proficiency to...

  • Leveraging deep consumer insights and data to identify key opportunities with our target consumers and provide strategic recommendation for the campaigns
  • Leading development of the campaign partnering closely with internal team (e.g. product, visual experience, data analytics) and external team (e.g. creative agencies, media partners)
  • Drive robust test and learn agenda around creative ideas, creative assets and campaign effectiveness to make informed choices about integrated marketing campaigns
  • Collaborate effectively with regional and local country marketing team to deliver effective campaign and assets that can drive impact across the globe
  • Be brand guardian to see all Coach marketing campaigns and assets be on brand purpose

The accomplished individual will possess...

  • 7+ years' experience in brand marketing, integrated marketing planning
  • Exceptional organization skills, with thorough attention to detail.
  • Excellent communication skills, both written and verbal.
  • Ability to prioritize, be nimble, and adaptable while meeting deadlines.
  • Driven self-starter with comfort operating in areas of ambiguity.
  • Curiosity and resourcefulness, ability to proactively identify and resolve problems.
  • Bias toward action, with the ability to work independently.
  • Proficient in Microsoft programs
  • Proven track record for creating integrated campaign and driving business
  • Thought leadership in innovation, customer experience, content and integration within customer journeys.

Our Competencies for All Employees

  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or
Visit Coach at
#LI-AC1 #LI-HYBRID
Work Setup
BASE PAY RANGE $100,000.00 TO $133,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit

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