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Brand Marketing Manager

4 months ago

Nashville, Tennessee, United States tapwage Full time
Brand Marketing Manager (Remote) | DuraMag | Remote

Regular Employee | Salary Exempt

Who we are

At [The Shyft Group]) we are driven to deliver, and as the North American leader in specialty vehicles, our portfolio of last-mile delivery vehicles, work trucks, and motorhome chassis brings people, goods, and services where they need to be.

We are strengthened by nine industry-leading brands [Utilimaster])[]), [Blue ArcTM EV Solutions]), [Royal Truck Body]), [DuraMag]), [Magnum])[]), [Strobes-R-Us])[]), [Spartan RV Chassis]), [Red DiamondTM]), and [BuiltmoreTM]).

Over 4,000 employees across ten states and two countries work independently and together as one team under Shyft, building chassis, vehicle bodies, and accessories that improve every route, every run, and every ride.


Empowered by a supportive, inclusive, and highly entrepreneurial culture, every person behind our brands is given the tools they need to make a positive contribution to the company, their community, and their families.

Together under the Shyft umbrella, our teams drive new synergies that bring innovations to life on the road — for an experience that is safer, more satisfying, more rewarding all around.

[With 50 years]) and millions of miles behind us, we continue to charge forward — leading the commercial vehicle transition to electric, innovating across all our brands, and earning our position among Fortune's 100 Fastest Growing Companies.

What you'll do

As the Product Marketing Strategy Manager for [Magnum]), a growing brand under [The Shyft Group]), you will play a pivotal role in driving the planning, development, and growth of Magnum from a regional to a national brand within the truck accessories sector.


Your role as Product Marketing Strategy Manager will also involve using your keen eye for innovation to develop, oversee, and manage the product marketing strategy for Magnum in the areas of product management and strategic planning.


You will also:

  • Introduce new truck body accessory products
  • Oversee product revisions to ensure a cuttingedge product line
  • Drive the marketing and social media strategies to increase brand awareness and sales
  • Collaborate with design through creating style sketches and storyboards
  • Partner crossfunctionally to ensure a smooth product development schedule
  • Integrate sales and merchandise plans and forecast optimal sales quantities
  • Provide strategic direction for the product range aligned with business expansion goals
  • Communicate the assortment strategy during the concept, design, and development phases
  • Own the Product Development Milestone Meetings
  • Deliver updates to management and seek timely approvals
  • Create business requirements documents (BRDs)
  • Ensure effective crossfunctional communication
  • Codevelop marketing and annual budget plans for the brand
Learn more about The Shyft Group and Magnum Truck Racks by exploring the Learn More section below.

What you need to be successful

  • High School Diploma or GED
  • Eight or more (8+) years of sales, product management, or product marketing expertise with truck accessories
  • Experience within the aftermarket segment (Preferred)
  • Proficiency in Microsoft Office, particularly Word, Excel, PowerPoint, and Teams
  • Strong analytical skills
  • Ability and willingness to travel up to 40%
Learn More

The content below is exclusively available on our careers site job description:

The Shyft Group

[Employee Testimonials])

[Our Story])

[2023 Sustainability Report])

[YouTube Channel])

[Our LinkedIn Page])

Magnum Truck Racks

[About Magnum])

[Magnum Blog])

[Magnum YouTube Channel])

[Magnum Truck Racks Video (YouTube)])

Why The Shyft Group?

We believe that when our people thrive personally and professionally, our business thrives. We are committed to offering comprehensive benefits programs that stay healthy, feel secure, and maintain a work/life balance.

Stay Healthy:
Medical and Rx Plan

Health Savings Account

Dental and Vision Plan

Healthcare Flexible Spending

Wellness Plan

Financial Security:
401 (k) Retirement Savings

Short and Long Term Disability

Company Provided Life and Dependent Life Insurance

Voluntary Term Life Insurance

Work/Life Balance:
Educational Reimbursement

Employee Assistance Program

Dependent Care FSA

Equal Employment Opportunity (EEO)

The Shyft Group is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran or status as a qualified Individual with a Disability, or any other characteristic protected by applicable federal, state or local law.

If you have a disability and would like to request an accommodation in order to apply, please email us at

The Shyft Group is an E-Verify Employer

Shyft uses E-Verify, which is an online system operated by the U.S.

Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility and validate social security numbers.

Through participation in the E-Verify program, information entered on Form I-9 will be provided and compared to information available at both of these agencies.

See posters for more details. E-Verify Notice U.S. Right to Work Notice.