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Creative Brand Manager

2 months ago

Nashville, Tennessee, United States TC Restaurant Group Full time
Job Summary

The Creative Brand Manager plays a pivotal role in leading project management and creative processes, rather than serving as a design resource. This individual is comfortable managing multiple projects, priorities, and timelines simultaneously, overseeing the design team, and maintaining up-to-date dashboards on project management tools.

Key Responsibilities
  • Use extensive experience and skill set in digital graphic design to produce visual collateral for the company.
  • Manage day-to-day graphic and creative department workflow, ensuring seamless project execution.
  • Coordinate and create project standard operating procedures (SOPs) to maintain consistency and efficiency.
  • Prioritize project requests and work with the creative team to gather and assign resources, ensuring timely project delivery.
  • Provide directional feedback and proofreading for creative projects, ensuring high-quality output.
  • Project status reporting to the Director of Marketing and department stakeholders, maintaining transparency and accountability.
  • Contribute stellar design skills with creative, edgy, and bold concepts for marketing and branding projects, demonstrating a keen eye for simple, strong design.
  • Create vision boards, storyboards, and concept art for campaigns, driving innovative and effective marketing strategies.
  • Manage and maintain all brand assets, including brand guidelines, graphic design libraries, and digital asset development, ensuring consistency and accuracy.
  • Manage email communications and updates, coordinating printing processes from submission to completion and delivery.
  • Build look books, event promotional materials, media kits, packaging inserts, sales materials, and other collateral to enhance the customer journey and support marketing needs.
  • Partner closely with all teams to identify problems and translate them into creative solutions that drive business metrics, fostering a collaborative and innovative work environment.
  • Support the design and production of digital assets, including online/mobile graphics, emails, menus, party flyers, videos, animations, and other collateral, staying up-to-date with the latest design trends and technologies.
  • Manage the production, repurposing, resizing, rethinking, and execution of approved design systems, while crafting new ones, for both print and digital assets, ensuring consistency and efficiency.
  • Collect and complete approved change requests by various teams and departments in a timely manner, maintaining effective communication and collaboration.
  • Assist the marketing team with large-scale projects from a creative viewpoint, including presentation decks, print collateral, social media assets, and other marketing materials, driving business growth and success.
  • Openly welcome feedback and make improvements to designs for a stronger end product that aligns with business objectives and messaging, demonstrating a commitment to excellence and continuous improvement.
  • Ensure all work is submitted for approvals, maintaining a high level of quality and attention to detail.
  • Collaborate with creative management to ensure that designs meet corporate and operational expectations, driving consistency and alignment across the organization.
  • Collaborate with content and social teams to execute on campaign deployment, when needed, fostering a seamless and effective marketing strategy.
  • Communicate project status, timelines, and delivery information to pertinent teams, maintaining transparency and accountability.
  • Liaise with internal departments, partners, and vendors to resolve challenges, ensuring effective communication and collaboration.
  • Stay current in design trends and styles in various media, staying ahead of the curve and driving innovation in marketing and branding.
  • Maintain Company brand standards with all animations, videos, and graphics designed, ensuring consistency and accuracy.
  • Define success by producing high-quality graphics that align with the pace and profitability of the Company, driving business growth and success.
  • Work under minimal supervision, completing assigned tasks in a timely fashion, demonstrating a high level of autonomy and self-motivation.
  • Perform other job-related duties as assigned, demonstrating a commitment to excellence and continuous improvement.
  • Maintain a professional, neat, and well-groomed appearance, adhering to Company standards, and demonstrating a commitment to excellence and professionalism.
Leadership Qualities
  • Accountability
  • Adherence to Policy
  • Appearance
  • Attitude
  • Dependability
  • Development
  • Guest satisfaction
  • Job skills knowledge
  • Judgment
  • Productivity
  • Punctuality
  • Quality of work
  • Teamwork
  • Working relationships
  • Written and Verbal communication
Working Knowledge/Education/Requirements
  • Must be highly proficient in Adobe Creative Suite, most notably Illustrator, Photoshop, and InDesign.
  • 3-5 years of experience in graphic design or a related field.
  • Managerial experience.
  • Proof of eligibility to work in the United States.
  • Intermediate understanding of composition, layout, color theory, and typography.
  • Associate or bachelor's degree in art or graphic design preferred.
  • Previous experience working in a similar hospitality, hotel, or resort setting preferred.
  • Professional portfolio showcasing work.
  • Knowledge of design best practices in print, digital, video, and social platforms.
  • Understanding of motion graphics and its connection to design.
  • Understanding of digital content creation best practices as relates to social media, YouTube, etc.
  • Ability to anticipate and quickly identify upcoming issues and projects, then independently reprioritize workflow to meet deadlines.
  • Ability to maintain a high level of confidentiality.
  • Ability to keep an open and objective view.
  • Excellent organizational skills to function effectively under time constraints and within established deadlines, with particular attention to detail.
  • Ability to work as a team, stay organized, handle various projects at one time, follow up, and make accurate decisions.
  • Ability to handle a fast-paced, busy, and stressful work environment, and work well under pressure and meet all defined deadlines.
  • Solid foundation in the principles of UI and UX, concept development, brand development, and composition.
  • Experience in photography and videography is a plus but not required.
  • Maintain a professional, neat, and well-groomed appearance, adhering to Company standards.
  • Constant contact with fellow Team Members is required.
  • Schedule could exceed 40 hours per week and may include overtime when approved by management.
  • Work varied shifts to include days, nights, weekends, and holidays.
  • Tasks are performed from a non-sitting and sitting position.
  • Ability to lift, push, and pull up to 20 pounds.
  • Ability to be exposed to day life/nightlife environmental factors, including but not limited to second-hand smoke, excessive noise, flashing/strobe lights, and stress levels related to interacting with guests in a fast-paced environment.