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Product Manager, Field Force and Omnichannel, HCP US Adult COMIRNATY
4 months ago
ROLE SUMMARY
Pfizer and BioNTech's COVID vaccine, COMIRNATY is FDA approved in the U.S for ages 12+. The
U.S. market and the anticipated approval of the Formula is critical to the future success of our Vaccines BU.
COVID-19 is continually evolving, as is the landscape. Educating HCPs on the significant burden of COVID-19 and the importance of COVID-19 protection with COMIRNATY is imperative to helping to protect patients in the future. With over 576k hospitalizations and 42k deaths due to COVID-19 between Sept 2, 2023 and March 2, 2024, COVID-19 remains a threat to public health.
Reporting to the Senior Director, HCP Team Lead, the COMIRNATY Product Manager, HCP Marketing will play a critical role in supporting our COMIRNATY Field Force and Omnichannel Initiatives.
It's a fast-paced, collaborative environment that requires an organized colleague with operational US Marketing experience (vaccines preferred) and the ability to navigate the organization and get things done.
ROLE RESPONSIBILITIES
- Pull through Field Force tactics and other Field Force initiatives in collaboration with the Field Force lead
- The day to day efforts of this role include pull through of field force materials, website updates, media tactics and other non-personal initiatives
- Partner with agency of record and RC to create marketing materials that will drive the business forward. Requires working closely with the BioPharma Ops team to drive proficiency with the RC process and GCMA/Veeva
- Continuously measure the impact of marketing initiatives, generating early learning, and driving continuous improvement in order to achieve brand objectives
- Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.
- Develop and maintain strong relationships with all key cross-functional partners, including but not limited to Field Force Leadership, Sales enablement, CMO, Medical Affairs, Legal, Regulatory, ISE and Data Science team
QUALIFICATIONS
Must-Have
- Bachelor's degree required; MBA, Pharm.D., Ph.D. or other related graduate-level degree preferred
- 5+ years of work experience
- Strong analytical skills, detail and action oriented, creative, flexible, self-motivated
- Excellent verbal and written communication skills for a wide range of audiences
Nice to Have
- Vaccines and/or buy and bill business experience
- 1 year of US Pharmaceutical Marketing experience with experience in the US market
- Knowledge of OPDP regulations and FDA promotional policy.
- Ability to quickly develop and evolve effective strategies & tactics based on complex customer insights
- Experience with the management of external marketing agencies, project plans and budgets
- Demonstrated understanding of appropriate marketing and medical interactions.
- Ability to demonstrate a One Pfizer approach and work effectively and collaboratively in a team-based environment with internal/external stakeholders
- Demonstrated track record of achievement and of influencing business outcomes across diverse stakeholders without direct reporting relationships
- Strong written and verbal communication skills in both in 1:1 environments and larger group settings
- Proven track record of operating in a fast-paced, high-energy environment
Proven success in influence/negotiation; able to build and maintain productive relationships. Team player who puts the needs of the team above her/his own and can spark JOY.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
- Last Date to Apply for Job: May 30, 2024
- Eligible for employee referral bonus
The annual base salary for this position ranges from $99,900.00 to $166, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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