Retail Marketing Internship in Omnichannel Strategy

2 weeks ago

New York, New York, United States Lactalis American Group , Inc. Full time

Position Title: Omnichannel Retail Marketing Intern

Job Type: Full-time, Temporary, Internship

Overview: This is a 12-month PAID internship opportunity at Lactalis American Group, Inc. The Omnichannel Retail Marketing Intern will collaborate with the Senior Manager of Category Management to oversee various facets of digital and in-store shopper marketing initiatives, along with select E-Commerce programs for all Lactalis brands, including Galbani, Président, Parmalat, and Black Diamond.

Key Responsibilities:

  • Assist in the execution of retailer-specific digital marketing strategies, which encompass banner advertisements, social media campaigns, and brand pages.
  • Develop and manage Shopper Point of Sale materials while overseeing inventory tracking.
  • Implement digital coupon strategies, evaluate outcomes, and present findings to the Sales and Marketing Teams.
  • Create sell sheets and communicate relevant information to stakeholders.
  • Maintain a calendar for all shopper marketing and E-Commerce activities.
  • Analyze marketing campaigns by extracting syndicated data, such as IRI.
  • Coordinate with marketing teams to gather creative assets for campaigns and liaise with vendors.
  • Evaluate E-Commerce activations by generating reports and interpreting results.
  • Assist in the development and publication of A+ product content for E-Commerce in partnership with vendors and marketing teams.

Qualifications:

  • Exceptional organizational skills with the ability to manage multiple projects and priorities in a fast-paced, service-oriented environment.
  • Strong interpersonal abilities to foster professional relationships with diverse groups and associates across various locations.
  • Familiarity with syndicated data, such as IRI, is advantageous.
  • Proficient problem-solving and analytical skills.
  • Meticulous attention to detail.

Education and Experience:

  • Bachelor's Degree in Business, Communication, Data Science, Computer Science, or a related field.
  • Understanding of syndication channels and content service providers.
  • Previous experience in E-Commerce and/or Consumer Packaged Goods (CPG) is preferred.
  • Knowledge of Salsify is a plus.

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