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Director of Marketing, Brand Management

2 months ago

Chicago, Illinois, United States National Louis University Full time
Overview

Who We Are:

National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service. We believe that through education we are able to empower change and build healthy communities. Our hard-working community is based on collaboration and respect for all team members and students.

What We Offer:

At National Louis University, we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. As our external environment changes, our employees are provided the opportunities and tools needed to grow both personally and professionally to remain successful. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.

What You Will Do:

The Director of Marketing, Brand Management is instrumental in the development, management, and execution of the National Louis University brand. This senior leadership position requires a dynamic and strategic thinker who can manage multiple tasks and projects with a focus on enhancing brand awareness and effectively creating collateral and tools to represent the university to potential students and the general public. With oversight of the design team and select partner agencies, this individual is accountable to manage the team and forge relationships across the university at a senior level to inform strategies for the visual identity and necessary content to represent each college and its programs.

Essential Responsibilities
  • Brand Strategy and Positioning: Ensuring alignment with institutional objectives, oversee all production of materials, signage, campus visuals, website appearance, and social media to represent the NLU identity.
  • Team and Project Management: Manage workflow of all marketing deliverables, whether for internal or external use. Develop the team to work independently and communicate effectively with all internal stakeholders.
  • Relationship and Vendor Management: Ensure the needs of each entity within the university is being met for both enrollment and support materials though effective and open communication. Manage outside vendors, contractors, agencies as assigned.
  • Work on special creative and written/content projects as needed.
Qualifications
  • Bachelor's Degree in business, marketing or other related program required
  • At least 7 years of marketing and brand strategy experience, required
  • Minimum of 3 years experience in supervising and leading others on a team including: delegation of projects, support, training, performance management and developing the skills of others.
  • At least 3 years of professional writing experience (i.e. websites, blogs, press releases, etc.)
  • Minimum of 3 years of experience managing the development and distribution of collateral for brand strategies
  • Ability to create and understand design materials
NLU Inclusion Statement:

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are. These are more than just words to us: they are truly a way of life for the NLU community. We recognize that differences in abilities, age, ethnicity, gender (identity and expression), race, religion, sexual orientation, socio-economic status, and background bring richness to our work environment. We affirm diverse perspectives, innovative contributions, and authentic presentations of self from every member within the NLU community. We believe inclusion is grounded in the actions we intentionally take each day. Our goal is to inspire and empower NLU employees and community members to cultivate an environment where we collectively focus on uplifting and advancing our institutional culture.

Special Instructions
Please Include the following along with your application: - Resume (Required) - Cover Letter (Optional) NLU Employees please also submit an Internal Posting Form