Director of Marketing

1 month ago

Chicago, Illinois, United States Virgin Hotels Chicago Full time

Who We Are

We love what we do and what we do is important We believe that everyone should leave feeling better – this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guest.


Your Mission

Should you decide to accept it...


Leaping tall buildings in a single bound not required but it couldn't hurt...


In the digital world, content drives marketing, and sales. The Director of Marketing is responsible for developing the content that is needed to increase brand awareness, lead generation and revenue. Develop and implement content marketing strategies, tactics and campaigns, which will focus on creating active social communities, influencing online conversations, developing compelling content that drives engagement, listening to and responding to community feedback, building relationships with influential parties and analyzing and reporting on optimization efforts.


Working with the Director of Sales and other members of marketing and sales, the Director of marketing will develop the content strategy as well as work with internal and external resources to create and deploy that content across the buying cycle and relevant marketing channels (digital and traditional).


The Director of Marketing leads social media and blogging efforts for Virgin Hotels. In addition they lead all PR related marketing activities.


The Nitty Gritty

What exactly you will be doing...


In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide "out of this world" customer service experience for our guests:

  • Creates marketing content, in collaboration with internal and external resources, including but not limited to video, blogs, social media posts, emails and multi-media content. Ensures that content on all owned digital assets is up to date. Works with DOSM and DORM to also ensure that content on third party digital sites that feature the hotel is up to date and consistent with owned digital assets.
  • Prioritizes and targets content to the various stages of the marketing/sales funnel.
  • Identifies and works with Virgin Hotels partners for highlight or use in marketing content.
  • Ensures consistent message, tone, voice and proper grammar and spelling across all content and communication created.
  • Develops and manages key media channels including industry publications, public relations, social media and Virgin Hotels blog.
  • Collaborates with internal and external resources to ensure coordinated delivery and tracking of all marketing programs.
  • Develops and communicates content calendar so that marketing and sales know what content is being published when. Creates and maintains content resource library for use across the marketing and sales process.
  • Develop and build relationships with key online influencers (e.g. widely followed Bloggers, users with a large number of 're-tweets' on Twitter) to support social media goals. This includes managing relationships with 2nd and 3rd tier social media users.
  • Analyze external marketplace, industry trends and public customer & competitor conversations.
  • Identify, interpret, monitor and capitalize on social media trends as well as provide new social media strategy recommendations.
  • Leverage social media and website platforms to launch crowd-sourced content campaigns and contests.
  • Work with Virgin Hotels brand PR agency and local hotel agency in ideation, and execution of traditional PR strategy.
  • Work with the Director of Sales in creating email marketing campaigns and maintaining database management of the CRM system. Study analytics and sentiment to properly guide the hotels strategy for optimal results.
  • Tracks budgets and expenses.


What Qualities Are We Looking For?

You got skills? If you are able to perform the following, then you have come to the right place...

  • Great team player with the ability create excellent working relationships across the group. Collaborative approach with all departments, particularly food & beverage and of course, the sales & marketing and events team.
  • Ability to break down barriers and resolving potential conflicts swiftly and effortlessly
  • Strong communication and presentation skills to all levels of management
  • Creativity and innovation are essential
  • Ability to think outside the box and approach all issues with a completely fresh approach
  • Ability to anticipate needs and over deliver wherever possible
  • Candidates must think on their feet and use their initiative to solve problems and deliver solutions
  • Excellent customer relations, communication, presentation and organization skills of utmost importance
  • Able to change direction and work on multiple project aspects at once
  • Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service


Background Must Have
  • Current, legal and unrestricted ability to work in the United States
  • Previous experience as Director of Marketing in hotels is required
  • Minimum 2-3 years' experience working with social media preferred
  • Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person, in writing and on the telephone
  • Proficient in MS Outlook, Word, Excel and PowerPoint

#LI-onsite



Source: Hospitality Online

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