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Associate Director, Migraine Consumer Marketing
3 months ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
TheAssociate Director, Migraine Consumer Marketingserves as the patient, brand and product subject matter expert for consumer marketing across the organization. They will work closely with multiple cross-functional teams and own external agency relationships to drive their brands, as well as ensure focus on delivering key brand priorities.
Key Job Responsibilities
Lead evolution of brand strategy, including value propositions, positioning, segmentation, omni channel strategy to ensure continued alignment against objectives and long-term plan.
Lead strategy, development, and execution of tactics including creative development, media planning, and measurement/analytics performance and optimizations.
Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals.
Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.
Develop a strategic roadmap and implement new use cases involving new technological and operational capabilities delivered in partnership with the internal COEs.
Lead brands annual planning process, representing both DTC and cross-functional brand needs in development, alignment, and presentation to senior leadership.
Provide leadership, direction, and development for direct report(s).
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications
8+ years of consumer marketing experience, with the ideal candidate having some previous Pharma experience and broadcast.
Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
Experience with developing and executing consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM).
Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Experience managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
Ability to influence at all levels in a highly matrixed organization, including senior management.
Strong planning and organization skills, attention to detail, execution, and follow-through.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
