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Associate Product Marketing Manager

4 months ago

Holmdel, New Jersey, United States CentralReach Full time

CentralReach is the #1 provider of SaaS software solutions for autism and IDD care. Trusted by more than 150,000 users, we enable therapy providers, educators, and employers scale the way they deliver Applied Behavior Analysis and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We are looking for a dynamic Associate Product Marketing Manager to join our team in what will be an exciting time ahead at CentralReach, and specifically, within the Product Marketing function as well.

Reporting to a Senior Product Marketing Manager, the candidate we are searching for would spearhead all product marketing efforts for their assigned product(s). These individuals deeply understand their target audience's everyday challenges and can succinctly explain how their product helps solve customer problems. Product marketing managers collaborate closely with sales, sales enablement, marketing, customer success, implementation, and product managers to craft impactful marketing content.

This role will help develop and deliver activities involved in identifying target audiences, client needs and opportunities, ensuring clear and differentiated positioning, and compelling go-to-market strategies to positively grow Central Reach awareness, product adoption and affect customer behaviors. To be successful, the candidate will bring a combination of strategic vision, collaborative skills, and solid executional and communication experience, having worked in cross-functional environments built to move fast, prioritize, and scale.

The ideal candidate will be a natural collaborator, true team player, and problem solver, bringing passion, creativity, and enthusiasm to all cross-functional interactions and end results.

We understand the advantages to working from home, and we also believe in the power of people and connections, which is why we proudly offer a hybrid work culture. This position is hybrid with three days per week on-site at either our Holmdel, NJ office or Ft. Lauderdale, FL office.

Key Accountabilities:

  • Be the expert on our buyers via market research - who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape-be an expert on our competition and how they are positioned.
  • Collaborate with cross functional teams to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document the customer's journey, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a go-to-market plan for the products you support, including key activities to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including content development.
  • Facilitate sales enablement. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Track critical product marketing metrics including revenue goals, content conversion, sales cycle and others.

Desired Skills & Experience:

  • Bachelor's degree or equivalent experience
  • 1-3 years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers.
  • Exceptional verbal and written communication skills. Verbally articulate and skilled at telling a visual story. You can adapt & tell this story to different audiences.
  • Ability to create actionable takeaways from data and able to prove what is -or isn't-working.
  • Must be a strong public speaker, comfortable in front of large, senior groups
  • A plus: Experience in Healthcare or as a BCBA or in the ABA industry.

CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.

Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.

We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians and educators produce superior outcomes for children and adults with disabilities.

#LI-Hybrid