Director of Marketing and Communications

1 month ago

Bronx, New York, United States Fordham Preparatory School Full time

Director of Marketing &
Communications


The Institution

Founded in 1841, Fordham Prep is a Catholic Jesuit college
preparatory school for young men located on the Rose Hill Bronx
campus adjacent to Fordham University in New York City. With
approximately 950 students enrolled in grades 9-12, Fordham Prep
draws young men of diverse backgrounds from throughout the boroughs
of New York City and its surrounding suburbs.

Fordham Prep's mission is to form leaders committed to faith,
scholarship, and service through a college preparatory education in
the Catholic Jesuit tradition.


The Position

Reporting directly to the President, and working in close
alignment with the Vice President for Engagement and Development,
the Director of Marketing & Communications serves as an active
member of the school leadership team with responsibilities to serve
as the primary brand manager. In this role, they are
responsible for overseeing all marketing, communications,
public/media relations, and all aspects of the school's public
image. As such, they are charged with shaping, articulating, and
implementing a positive and consistent brand identity and
experience that represents the mission and vision of Fordham
Preparatory School.

Specific responsibilities include the
following:

Supervise 2.5 FTE.
Foster a culture of collaboration.
Lead efforts toward meaningful community engagement and a
consistent brand experience for all relevant constituents.
Develop, implement, and manage strategic communications that
advance the school's brand and support revenue objectives
(enrollment, annual giving, etc.).
Responsible for creating Ramview, Fordham Prep's magazine, and
the Annual Report and Endowment Report. These projects are done in
close collaboration with Engagement and Development.
Coordinate with the Office of Engagement and Development on the
marketing for alumni relations and development programming. This
includes the creation and generation of social media and print
publications as well as profiles for and of donors.
Oversee all aspects of Athletics Communication and partner with
the Athletic Director to ensure that Athletics Communications are
consistent and in line with FP's brand and marketing plans.
Oversee school-wide approach to data insights and intelligence
and ensure applicable metrics and performance measures are in place
to track progress/growth.
Monitor market conditions and identify areas of opportunity
and/or risk.
Develop media contacts and manage media relations, proactively
securing coverage in a variety of local and national outlets.
Create an annual paid media plan that promotes the school's
mission and achieves the school's enrollment objectives.
Manage crisis communications and planning as needed.
Serve as editor and lead writer on external communications
vehicles and review materials of other departments before external
distribution.
Oversee all design, content, and maintenance of the Fordham
Preparatory School website and other digital outlets: research and
implement new/evolving methods to increase overall communications
effectiveness.
Responsibly administer the Marketing & Communications
department's annual budget and manage Marketing &
Communications team members.
Assist the President and other school leaders in drafting
speeches, letters, and presentations.
Develop internal communications best practices and branding
guidelines.
Demonstrate exceptional ethical judgment regarding best
practices for disseminating information, storytelling, and branding
via various mediums.
Inspire and inform a competitive mindset across the Fordham
Prep community.

Qualifications
Education and Experience:
Bachelor's degree in Marketing, Communications, Public
Relations, or a related field. A Master's degree is preferred.
Proven track record of successfully managing brand strategy and
executing comprehensive marketing and communications plans.
Experience in an educational setting is highly desirable.

Skills and Competencies:
Demonstrated ability to develop and implement strategic
marketing and communications plans that align with institutional
goals.
Strong leadership skills with the ability to inspire and manage
a team, as well as collaborate with various stakeholders.
Exceptional written and verbal communication skills, with the
ability to serve as the primary spokesperson for the school.
Proven experience in managing media relations, including
developing media contacts and securing coverage in local and
national outlets.
Expertise in overseeing digital content and strategy, including
website management and social media platforms.
Strong analytical skills with experience in utilizing data
insights and metrics to inform strategy and measure success.
Ability to effectively manage crisis communications and develop
proactive crisis communication plans.
Experience in responsibly managing a department budget and
ensuring financial accountability.
Innovative mindset with the ability to think creatively and
develop new marketing and communication strategies.
Demonstrate exceptional ethical judgment in all aspects of
marketing and communications, ensuring best practices in
information dissemination and storytelling.

Personal Attributes:
Strong commitment to the mission and vision of Fordham
Preparatory School.
Ability to work in a fast-paced, dynamic environment and manage
multiple priorities.
High level of professionalism and integrity.
Excellent interpersonal skills and the ability to build and
maintain positive relationships with all school constituents.
Adaptability and openness to change, with a willingness to
embrace new opportunities and challenges.

Application Process
Interested applicants should submit a cover letter, resume, and
a list of three references (who will not be contacted until later
in the interview process) by email to the Search Committee and
Anthony Day, President, at:

Qualified applicants, with all the required documents submitted,
will be contacted regarding next steps in the interview
process.
Fordham Preparatory School is an EOE (Equal Opportunity
Employer). This is a 12-month nontenure-track administrative staff
position (July 1 to June 30) with all staff benefits, including
vacation days, medical insurance, retirement plan, and tuition
remission at Fordham Preparatory School and Fordham University.
Salary range $90 - $115K.

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