Associate Brand Manager

2 months ago


Parsippany, United States TURNER SEARCH SOLUTIONS, INC. Full time

Job Summary


This role is responsible for developing impactful marketing plans that support the business strategy. The Brand Manager will partner with Product Management and Trade Marketing to support all marketing initiatives related to the assigned category. The primary focus will be to lead the go-to market plans for new product introductions while supporting the sell-through on existing products as well.


A 360-degree marketing launch plan will be developed and executed by working closely with a variety of cross functional teams including: Sales, E-Comm, Trade Marketing, and internal and external agencies.


Required Skills:


  • Manage new product launches/go-to-market plans, tactics, and execution with internal team and external agencies.


  • Create standardization around new product launch introduction (marketing requirements).


  • Develop communication framework including: (positioning, claims, product feature/benefits).


  • Ensure messaging and creative consistency across all vehicles/platforms that deliver on brand positioning.


  • Work closely with cross functional teams to bring new product launches/brand direction to life offline/online.


  • Align with CMI to understand consumer insights for development of overarching product messaging.


  • Write briefs that will inform campaign development and creative development such as packaging, video development and other marketing efforts.


  • Develop full 360 toolbox creation that aligns with company brand guidelines (messaging, visual merchandising (in-store), content, social media, influencer marketing etc.).


  • Oversee creative process to ensure accuracy of copy and brand guidelines ensuring approvals (legal Trademark, and senior leadership).


  • Manage timeline for new product launches and other key marketing initiatives.


  • Working closely with agency or internal stakeholders to prioritize workload daily; ensuring materials are delivered and prepared in a timely and cost-effective manner.


  • Responsible for finalizing all creative materials.


  • Support creation and maintenance of annual marketing activation and promotion calendar.


  • Support existing essential and core product marketing needs and day-to-day marketing requests for the category.


Qualifications:


  • 4-year Undergraduate Degree


  • 3+ years in a brand management or product marketing function.

  • Experience managing categories with revenues in excess of $100M


  • Experienced in overseeing and/or partnering internally to influence GTM and NPI planning, content development, and managing the overall communication framework


  • Strong written and oral communication skills


  • Resilient, with a “can-do” attitude


  • Ability to self-manage projects and thrive in a fast-paced environment.


  • Advanced skills in PowerPoint and Excel


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