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Brand Manager
2 months ago
Job Location:
Parsippany Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.About the Role:Do you have a passion for chocolate and a flair for brand-building? We're looking for a visionary Brand Manager - Butterfinger, Baby Ruth, Goobers, Chunky & Oh Henry who can blend strategic thinking with creative brilliance to take our chocolate brands to the next level. If you thrive on driving innovation and developing unforgettable campaigns, this role is made for youAs our Brand Manager - Butterfinger, Baby Ruth, Goobers, Chunky & Oh Henry, you ll be the driving force behind the growth of our products, guiding them from concept to market with exceptional marketing execution. You ll collaborate with top creative agencies to craft impactful campaigns that resonate across every touchpoint from TV commercials to in-store displays. Your keen eye for detail, strong analytical skills, and innovative mindset will be crucial in shaping the future of our iconic brands.Join us and turn your passion for chocolate into a career that s just as sweetThis role is hybrid and based in our HQ in Parsippany, NJ.Main Responsibilities:In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods categoryAnalyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevantPrepare and create engaging, meaningful and persuasive presentationsOwn and actively manage brand marketing budget Lead innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate processLead agency partners in creative development, asset development and execution of consumer and shopper activationEnsure coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications Who we are looking for:Bachelor s Degree required; Master s degree in Business is a plus5+ years
experience in consumer-packaged goods brand marketingAbility to lead internal and external partners in brand/business initiatives with proven resultsKnowledge of relevant Consumer & Shopper insightsAbility to create impactful business presentations; Crafting the story by using analytics, presents findings to leadership and answers any questionsMastered knowledge of IRI/Nielson, resulting in an overall understanding of category analytics How to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero U.S.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
