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Senior CRM Manager
1 month ago
Location: Cupertino, CA
Schedule: Hybrid (onsite Tues/Wed/Thurs)
Pay: Up to $78/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Senior CRM Manager to join our well known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and will work a hybrid schedule, onsite 3 days per week, from their Cupertino office. This role requires experience in both designing and leading a CRM function/ team for an eCommerce organization in the past.
Senior CRM Manager Responsibilities:
- Identify and advocate for the adoption of CRM technologies and programs that deliver personalized and outbound communications at scale.
- Help drive the CRM strategy/capability for a highly matrix'd retail business unit focused on customer acquisition and retention.
- Support the execution of marketing campaigns for product programs.
- Ensure the health of the CRM function by delivering database integration, privacy compliance, and quality measurement.
- Engage and ensure the growth of customer lifetime value.
- Optimize and evolve the CRM portfolio of communication levers and tools that are chosen to be integrated.
- Effectively partner with analytics to design an effective and scalable measurement system and identify the key events through mining complex data sets.
- Partner with business, database, and product owners to design specific opportunities to engage customers by delivering a dynamic infrastructure that leverages existing and new technologies.
- Serve as the CRM technology and execution expert ensuring functionality and processes are aligned to brand, business, and program priorities.
- Build relationships with cross-functional stakeholders at all levels to ensure the optimal performance of the CRM workflows and functions.
- Manage deadlines and timelines as it relates to the CRM programs and projects.
- Present presentations to internal stakeholders.
Senior CRM Manager Qualifications:
- 8-10 years experience designing and leading a CRM function/team across a matrix organizational structure for a multi-national e-commerce company.
- Bachelor's degree.
- Experience identifying and advocating CRM technologies and programs that deliver personalized, automated on platform and outbound communications at scale.
- Retail (online and in store) and product launch experience preferred.
- Experience working in a global organization on multi-market, multi-language projects.
- Comfort with data analysis, building forecasts and evaluating models to drive key KPIs.
- Able to work independently and with ambiguity innovating down to the details to develop a new idea.
- Able to manage complexity by synthesizing information.
- Curious and proactively learns through experimentation when tackling new problems.
