Director of Brand Strategy

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Madison, United States 24 Seven Talent Full time

Our agency client is looking for a Brand Group Director to join their team This person will lead the development and execution of brand strategy and marketing initiatives. The role involves deep market understanding and client business comprehension, managing large and small client accounts, overseeing teams and budgets, and driving long-term business growth.


Responsibilities:

  • Lead the development and execution of brand strategy and marketing plans.
  • Act as the main liaison between internal teams and clients, ensuring strategic communication and outcomes.
  • Provide strategic direction for clients' brands and drive marketing strategy development.
  • Manage client relationships on large and small accounts, overseeing budgets and planning.
  • Lead internal teams, including kickoffs, creative reviews, and strategic planning sessions.
  • Drive synergy between different functional teams (digital, PR, social & content, insights, creative, media, etc.).
  • Participate in internal committees and new business pitches.


Qualifications:

  • 10+ years of experience in agency or brand management roles.
  • Demonstrated success in managing multiple client accounts and cross-functional teams.
  • Strong strategic planning and communication skills.



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