Ffi Outreach

**ATTENTION**:
The Universities of Wisconsin are a premier system of public higher education serving more than 162,000 students. Awarding nearly 37,000 degrees annually, the universities are Wisconsin¿s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and make Wisconsin a better place to live. Through a constellation of 13 universities statewide, the Universities of Wisconsin are a tremendous academic, cultural, and economic resource for Wisconsin, the nation, and the world.

Through consulting, education and data analysis, the Institute for Business & Entrepreneurship (IBE) serves Wisconsin¿s aspiring, new and established small businesses to improve performance and increase capabilities for success. IBE program units include Small Business Development Center, Center for Technology Commercialization, Food Finance Institute, and Business Dynamics Research Consortium.

The Food Finance Institute¿s (FFI) mission is to make sophisticated financial technical assistance available to every growing food and farm business. We equip entrepreneurs to get profitable and raise money through high quality training, meaningful industry connections/partnerships and on-demand digital resources.

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The **FFI Outreach and Content Coordinator** provides a broad range of content, marketing and outreach strategy and development in support of the Food Finance Institute and their mission to make finance-forward technical assistance available to every growing food, beverage, and value-added farm enterprise. In particular, this position will coordinate communications content (e.g. articles, podcasts), manage digital communications and assets (social media, website, etc.), support content development and production, coordinate speaking engagements and FFI presence at external events, coordinate a Wisconsin partnership network all in service of growing and supporting our national network of emerging and scaling food-focused entrepreneurs and consultants. The FFI Outreach and Content Coordinator reports to the FFI Director. FFI and this role are nested within the Universities of Wisconsin¿s Institute for Business & Entrepreneurship (IBE). This position is a 100% appointment.

**MAJOR RESPONSIBILITIES**

**FFI MARKETING AND OUTREACH COORDINATION (20% - 30%)**
- Support creation of and manage marketing strategies that help us attract new audiences such as speaking.
- Implement digital content strategy to ensure we are sharing our work with our network and attracting new audiences.
- Monitor and analyze metrics to improve success of marketing and communications strategy.
- Update and synthesize a marketing dashboard to show how our audience is growing over time, what tactics are and are not working, and to inform recommendations for the future.
- Ensure our website is updated, current, reflects our value proposition, and speaks to our clients and users.
- Work with program coordinators to ensure program communications are embedded within our overall marketing strategy.
- Coordinate FFI¿s participation in external events (attendance, sponsorship, speaking, etc.)
- in Wisconsin and beyond - that help us attract new audiences and showcase FFI¿s expertise and suite of offerings.
- Support program communications and recruitment through marketing outreach and strategies.

**WISCONSIN OUTREACH AND NETWORK COORDINATION (20% - 30%)**
- Support development and infrastructure for Wisconsin¿s role in the Great Lakes Midwest Regional Food Business Center (RFBC) including identifying partnerships, technical assistance and content needs, and more.
- Coordinate and support Wisconsin network and partnership building, in particular in support of reaching food and farm businesses in diverse areas (rural vs urban), across sectors (food, beverage, processing, farm, etc.), and representing a variety of backgrounds (ethnic, cultural, gender, etc.).
- Nurture working relationships with internal and external stakeholders, and listen to, respect, and respond to community voices and needs;
- Coordinate a network of technical assistance providers and partners in support of Wisconsin food and farm businesses and the RFBC.
- Represent FFI at partner events across Wisconsin to showcase FFI¿s offerings.

**CONTENT PRODUCTION AND STRATEGY (20%)**
- Assist with, coordinate, and develop written and visual content for communications vehicles like newsletters, website, blog posts, and social media.
- Design and develop visual assets in a tool like Canva, edit videos in video editing software, input and layout digital courses on our website, and other content production support as needed.
- Edit content for grammatic and style consistency and visual and brand consistency.
- Assist with developing success stories and testimonials to support product sales and overall marketing strategy.
- Manage third-party contractors as needed.

**CONTENT COORDINATION (20%)**
- Coordinate OnDemand course development proc