New Business Account Executive

3 weeks ago

Charleston, United States The Post and Courier Full time

POSITION DESCRIPTION:   The Post and Courier seeks a dynamic sales and new business development professional to serve as a New Business Development Account Executive (outside sales) within our advertising department. This account executive will focus on driving revenue and new client acquisition across the Charleston DMA. Through this role, the Account Executive is responsible for crafting and selling print, digital and event marketing solutions to local businesses across Charleston, Berkeley and Dorchester Counties. This account executive will master The Post and Courier’s portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. This account executive should continually build out a healthy, vast sales pipeline while also exhibiting focus and a strategic sales approach.


RESPONSIBILITIES:

  • Serve as driver of new client acquisition and incremental revenue growth, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
  • Serve as outside seller on advertising sales team, conducting cold calls, discovery calls, in-person sales proposals, in-person client meetings, etc.
  • Focus will be on acquisition of new business and/or long-term contracts
  • Continual prospecting of new business opportunities and developing relationship from introduction to fulfillment
  • Conduct internal ‘whiteboard’ sessions with sales manager, digital marketing consultant, King & Columbus staff and more to develop targeted, comprehensive marketing recommendations for potential clients.
  • Develop and maintain a strong knowledge of digital marketing strategies, continually participating in trainings (company trainings and self-guided) and keep up with latest trends in the digital marketing space
  • Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
  • Participation in sales of specialized or targeted products, such as special sections, magazines, event sponsorships, etc.
  • Growing number of active accounts within the assigned territory or client list
  • Increase financial investment per client over a period of time
  • Generate and follow-up on sales leads; identify key decision makers
  • Create comprehensive marketing proposals for prospective customers, with a focus in digital marketing solutions
  • Collaborate with product specialists in presenting needs-based solutions to clients
  • Work with staff designers to generate creative concepts and ensure message accuracy for advertising creative for respective clients
  • Track all prospecting efforts and sales in Hubspot CRM tool
  • Attend staff and sales team meetings as required
  • Represent The Post and Courier at company events or at community events and/or networking opportunities as needed
  • Assist in preparation and on-site execution of Post and Courier events in the Lowcountry
  • Advocate for The Post and Courier, encouraging readers, community members and clients to subscribe to our journalism and support our brand in other ways.
  • Perform other duties as requested by management. 



Requirements, minimum education level, and experience:

  • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
  • 2-3 years of sales, marketing, media or business development experience
  • Proven track record of excellence in sales/sales support


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