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Field Sales Manager

4 months ago

New York, United States Tru Fragrance & Beauty Full time

Position Overview:

Tru Fragrance & Beauty | Le Monde Gourmand is seeking an experienced and dynamic Field Sales and Training Manager to oversee and drive retail sales across a designated territory. This hands-on role requires a strong leader who can travel directly to stores to manage account relationships, execute events, develop and train retails staff members, and act as a brand ambassador. The ideal candidate will have a proven track record in retail management and sales, with a focus on fragrance/beauty or a related industry.


Key Responsibilities:

Retail Sales & Account Management

  • Achieve and exceed monthly, quarterly, and annual sales goals for the assigned territories and retail partners.
  • Maintain a strong in-field presence, leading by example through active selling and training.
  • Oversee and execute trainings, events, and brand initiatives within the territory.
  • Take ownership of sales goals, adjusting strategies based on performance and achievements.
  • Lead planning and executing major events.
  • Meet all new product launch sales goals.
  • Provide exceptional customer service by ensuring that the customer takes priority at all times
  • Fully support and align with all key business initiatives and new product launches.
  • Review business results and team performance with the Sales department on a weekly, monthly, and quarterly basis.
  • Conduct monthly reviews of objectives versus performance with all stores in the territory, and when necessary, communicate weekly with the top 10 volume stores.
  • Proactively inform store teams of all seasonal marketing activities well in advance for optimal preparation.
  • Identify promising sales managers and take leadership in building the sales team.
  • Manage Sales team budget.

Brand Ambassador

  • Help bringing awareness to Le Monde Gourmand at the point of sale by driving strong productivity and sales results.
  • You will ensure that customers are given high-level, high-quality service by maintaining a tidy and presentable counter/gondola, advising customers by utilizing expert product knowledge and demonstration of the full product range, and you will be charged with ensuring store teams are trained and motivated on a daily basis.
  • Welcome clients and identify their needs.
  • Provide outstanding quality of service.
  • Communicate category trends and key product performance.
  • Remain current and knowledgeable of industry trends, to determine opportunities to maximize sales within the market.
  • Collect meaningful customer data for the purpose of building relationships and personalizing future client development opportunities.
  • Create a positive and rewarding client experience, that is warm and hospitable in all customer interactions.

In-Store Operations

  • Inspect and ensure necessary stock levels are maintained (i.e., ensuring minimum display quantities are correct and implemented).
  • Ensure the counter/gondola is spotless, clean, and well maintained.
  • Ensure planograms/merchandising guidelines are consistently and frequently inspected.
  • Develop and leverage positive retailer relationships to maximize store level support.
  • Build and maintain successful relationships between the team, management, and retailer employees.

Training

  • Lead and oversee all training efforts for retailer associates and management.
  • Inspire retail staff to effectively sell the brand, even in your absence.
  • Ensure all selling staff can understand and articulate Le Monde Gourmand brand story and strategy to retails staff and end-customers.
  • Conduct market trainings seasonally, both in-person and virtually, to introduce new products.
  • Follow up on educational video viewings at retailers and conduct retention checks.
  • Track all trainings and complete related documents promptly.
  • Participate in all sales conference calls.
  • Provide feedback to Brand Director and Sales to improve results.
  • Own and optimize any education materials as well as give insight to enhance marketing materials.

Sales Strategy Management

  • Manage and execute seasonal retailer strategies as presented by Sales department.
  • Directly manage and develop Sales and Training strategy within designated territory.
  • Review business progress weekly with Sales and store management, coaching as necessary.
  • Develop and oversee business-driving strategies for focus doors within the territory.
  • Plan and execute events throughout the territory from start to finish.
  • Oversee freelancer hiring, planning, scheduling, and timecard submission, ensuring adherence to budgets.
  • Regularly review freelancer performance, making personnel changes as needed.
  • Spend 3-4 days/week in-store, with 1-2 days/week in-office/remote.
  • Complete all reporting promptly, including expenses, sales reports, and training recaps.
  • Develop a call cycle/calendar by the 15th of each month for the following month, sharing schedules with the Sales department.
  • Lead all retail District Manager meetings within the territory.


Qualifications:

  • BS/High School Diploma required.
  • Bachelor’s Degree and/or equivalent experience in the cosmetics industry preferred.
  • 3+ years of multi-door retail management experience required.
  • Experience with Ulta Beauty stores are meritorious.
  • Minimum of 5 years sales experience, with a preference for cosmetics.
  • Goal-driven with the ability to multi-task.
  • Creative and resourceful in event planning and product knowledge training.
  • Strong interpersonal, organizational, and communication skills.
  • Enthusiastic, friendly, and positive energy.
  • Exceptional customer service skills.
  • Demonstrated ability to quantify performance and retail growth YOY.
  • Strong presentation skills.
  • Proven ability to communicate effectively to all audiences.
  • Solid retail partnerships.