Digital Marketing Director

2 weeks ago

New York, United States Chelsea Piers Full time

About Chelsea Piers:

At Chelsea Piers you will find colleagues who are passionate about what we do. Careers at Chelsea Piers offer unmatched facilities and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports, fitness, and event experiences. We also offer excellent benefits, including medical, dental, and vision insurance; 401(k) matching; paid time off; transportation benefits; tuition assistance; a complimentary membership to Chelsea Piers Fitness; and other exciting venue benefits at Chelsea Piers.


About the Opportunity:

Chelsea Piers is seeking to hire a Digital Marketing Director to join our Marketing team. In this role, you will be responsible for leading our paid and organic digital marketing efforts across our Fitness, Sports, and Events businesses to meet our ambitious targets for growing leads and sales. As part of this goal, you will hone our marketing audience and channel strategy, ensuring that we are targeting and segmenting correctly and that all touchpoints are purposeful and relevant. You will be responsible for planning, organizing, and execution of paid digital activities. In addition, you will assess our marketing technology stack and ensure that we have the capabilities needed to continue to grow the business.


This role reports to the Chief Marketing Officer, manages the work of an external agency for paid placements, and partners with the Head of Fitness and Sports + Event Brand Marketing for all content and creative.


As the Digital Marketing Director, you will be expected to:

Essential Duties

  • Lead and direct in the areas of marketing and media across Paid Search, SEO, Paid Social, CRO, Email Marketing, Affiliate Marketing, Referrals, Programmatic, TV, Radio, Mobile, etc.
  • Manage marketing budgets, forecasts, P&L, forecasting, KPIs, ROIs, ROAS, etc.
  • Create funnel plans to capture, engage, and retain buyers
  • Determine optimization needs based on analytics and goals
  • Create and test in the areas of promos, offers, options, and various campaign types for conversion
  • Work with external agency to assure proper alignment of strategy, execution, and goals


Lead Paid Digital Marketing Activities

  • Lead all paid digital marketing activities including acquisition, search, programmatic advertising, brand, retention marketing including strategy, planning, budget management and setting clear and ambitious goals and objectives for the team


Team + Agency Management

  • Manage 3rd party agencies and oversee all vendor and agency relationships, including scope development and continuous optimization
  • Collaborate with and manage the brand team’s delivery of ads to support digital strategy, testing plans etc.


Manage and Optimize Digital Marketing Budget

  • Manage and optimize the impact and ROI of our overall paid digital marketing spend
  • Design and manage testing and optimization approach


Stakeholder Input and Reporting

  • Work with Brand team, business owners, and other stakeholders on planning campaigns to meet KPIs
  • Lead analysis and associate reporting (daily, weekly) and sharing of key learnings


This is not a comprehensive list of responsibilities and can change at any time at the discretion of your supervisor.


About You:

You are a digital marketing expert who is also obsessed with sports and fitness. You are a proactive digital leader who is part visionary, part pragmatist, and 100% customer centric. You’re best suited to this role if you are a cross-functional bridge builder and collaborator and able to work with creative marketers, IT leaders, and operational business leaders.


  • Minimum of a Bachelor Degree or equivalent experience, plus at least 8-10 years of relevant experience.
  • Demonstrated experience in digital advertising and marketing with a focus on acquisition marketing.
  • Digital performance media background with expertise in Programmatic Display, Paid Social and Paid Search media. Hands on experience with Google ads platform and direct management of SEM is a required.
  • Demonstrated ability to meet and exceed acquisition targets
  • Demonstrated analytic skills with the ability to compile, analyze, and leverage performance data to both identify new opportunities and optimize current campaigns
  • Must have experience in Google marketing platforms, analytics, as well as other digital marketing and CRM platforms / tools
  • Understanding and experience in conversion rate optimization and developing and optimizing customer journey landing pages
  • Technical expertise to understand technical digital marketing issues together with ability to explain them using terms a non-specialist can understand
  • Demonstrated knowledge of and experience budgeting, planning and performance management, reporting of digital marketing teams and all the financial aspects of digital marketing, including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs
  • Professional proficiency in MS Office suite
  • Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
  • Demonstrated commitment to fostering and maintaining and environment of diversity, inclusion, and belonging


This position is based at Chelsea Piers in New York, New York.

Chelsea Piers is an Equal Opportunity Employer

  • Marketing Director

    1 month ago

    New York, United States Fulcrum Digital Inc Full time

    Job DescriptionCompany Overview:Culinary Digital is a leading food-tech platform that offers an integrated suite of culinary products and technology solutions for the foodservices industry. Our innovative platform provides a comprehensive suite of tools and resources tailored to meet the evolving needs of the culinary industry from planning, operations and...

  • Marketing Director

    2 weeks ago

    New York, United States Fulcrum Digital Inc Full time

    Job Description Company Overview: Culinary Digital is a leading food-tech platform that offers an integrated suite of culinary products and technology solutions for the foodservices industry. Our innovative platform provides a comprehensive suite of tools and resources tailored to meet the evolving needs of the culinary industry from planning, operations and...

  • Director, Digital Marketing

    4 days ago

    New York, New York, United States Aircall Full time

    Aircall is a place where voices are valued.Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.Conversation is a cornerstone of our culture. Wherever our people find themselves...

  • Director of Digital Marketing

    3 days ago

    New York, United States QuinStreet Full time

     CORPORATE OVERVIEW Founded in 1999, and with its initial public offering in 2010, QuinStreet, Inc. is the leader in vertical marketing and media online, consistently delivering the right leads at the right volume to thousands of industry-leading clients and business brands. The company’s full-service approach combines direct marketing expertise, vast...

  • Director of Digital Marketing

    1 day ago

    New York, United States Social Dining, Inc dineoutwith.us Full time

    **Director of Digital Marketing** New York, NY, United States **Director of Digital Marketing - B2B2C Restaurant Tech Platform - Mkt Entry/Launch** **Who we Are** dineoutwith.us is on a mission to re-create the dying art of the dinner party by translating it into New York’s best restaurants. Our platform makes gathering with a small group of friends...

  • Director, Digital Marketing

    4 days ago

    New York, United States Warner Music Full time

    Job Description: At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our...

  • marketing digital director

    1 month ago

    New York, New York, United States Executive Profiles Inc. Full time

    Join the most exciting Home decor companies in Digital Marketing. Direct the company across all e-commerce strategies, social channels, and platforms. Create your content raise brand awareness, and optimize traffic. In this position, you will have full ownership of digital media.Must have home decor.Responsibilities Develop and identify digital brand...

  • Digital Marketing Manager

    2 weeks ago

    New York, United States Mach9 LLC Full time

    Job Overview:We are looking for an experienced, dynamic, and result-driven Digital Marketing Director to join our team!  As the Digital Marketing Director at our company, you will play a crucial role in achieving our business goals and objectives by setting up, implementing, and managing our clients’ overall digital marketing strategy.  You must be a...

  • Lead Digital Marketing

    1 day ago

    New York, United States Nestl S.A Full time

    The Lead Digital Marketer is responsible for supporting strategic and tactical conversion marketing initiatives using paid digital media to drive sales and overall growth on Nespresso.com and other e-retail channels. The role involves increasing effi Digital, Lead, Media Manager, Business Manager, Marketing, Marketing Director, Manufacturing, Business...

  • Digital Marketing Director of Client Success

    3 days ago

    New York, United States JUICE Full time

    The Director of Client Success is pivotal in ensuring the long-term success and satisfaction of our clients at JUICE. You will lead the charge in delivering an unparalleled client experience, focusing on onboarding, ongoing support, account retention, growth, and renewals. By coaching, managing, and mentoring the Client Success team, you will drive...

  • Director of Account Management

    1 month ago

    New York, United States JUICE Full time

    The Director of Account Management will be responsible for the health of the client partnerships we have at JUICE. This role will oversee onboarding, maintenance, retention, account growth and renewals when it comes to client servicing and delivery. This role will lead how JUICE provides excellent customer service to all of our clients by coaching and...

  • Digital Marketing Manager

    3 weeks ago

    New York, United States BrainsWay Full time

    JOIN OUR GLOBAL TEAM! A BrainsWay Career is more than just a job—it’s personal. We’re deeply committed to transforming the lives of those who are suffering from mental health disorders. If you’re a natural problem-solver with the imagination, courage, & passion to make a meaningful difference, BrainsWay is where you should continue to build your...

  • Director, Digital Delivery

    4 weeks ago

    New York, United States C. R. Bard, Inc. Full time

    **Director, Digital Delivery** Franklin Lakes **Job Description Summary** The Director, Digital Delivery is a critical member of the Digital Delivery Team within the Corporate Digital Accelerator Team. This role is primarily accountable for driving omnichannel excellence at a Region and Business Unit level by accelerating our digital capabilities and...

  • Digital Director

    2 days ago

    New York, United States Galerie Full time

    The Galerie media brand is looking for a motivated and creative Digital Director to join our team and help us grow our online and social media presence. The ideal candidate will have a passion for art and design as well as be able to build our content strategy across platforms in ways that speak to an audience of highly engaged cultural connoisseurs. ...

  • Digital Director

    4 days ago

    New York, United States Galerie Full time

    The Galerie media brand is looking for a motivated and creative Digital Director to join our team and help us grow our online and social media presence. The ideal candidate will have a passion for art and design as well as be able to build our content strategy across platforms in ways that speak to an audience of highly engaged cultural...

  • Digital Marketing Director of Client Success

    23 hours ago

    New York, United States JUICE Full time

    The Director of Client Success is pivotal in ensuring the long-term success and satisfaction of our clients at JUICE. You will lead the charge in delivering an unparalleled client experience, focusing on onboarding, ongoing support, account retention, growth, and renewals. By coaching, managing, and mentoring the Client Success team, you will drive...

  • Manager of Marketing

    4 weeks ago

    New York, United States THE HISPANIC SOCIETYOF AMERICA Full time

    Are you interested in creating and executing a strategic marketing plan for the Hispanic Society Museum & Library (HSM&L) with the purpose of promoting Luso-Hispanic heritage and culture, from antiquity to the present? **Responsibilities** - Strategic thinking around digital content and marketing of the HSM&L’s exhibitions, programs and events. -...

  • Digital Marketing Manager

    3 weeks ago

    New York, United States BrainsWay Full time

    JOIN OUR GLOBAL TEAM!A BrainsWay Career is more than just a job—it’s personal. We’re deeply committed to transforming the lives of those who are suffering from mental health disorders. If you’re a natural problem-solver with the imagination, courage, & passion to make a meaningful difference, BrainsWay is where you should continue to build your...

  • Associate Digital Marketing Director

    1 month ago

    New York, United States Excel Sports Management Full time

    **Excel Sports Management** is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and...

  • Director/AVP, Digital

    3 days ago

    New York, United States KADA Inc Full time

    Job DescriptionKada Recruiting is thrilled to present an exciting opportunity for a highly skilled and innovative Account Director/AVP to join a leading public relations and digital marketing agency. This position is a key role within their dynamic Digital team, offering a chance to be at the forefront of cutting-edge client work across aesthetics,...