Marketing Director

2 weeks ago

New York, United States Fulcrum Digital Inc Full time
Job Description
Company Overview:

Culinary Digital is a leading food-tech platform that offers an integrated suite of culinary products and technology solutions for the foodservices industry. Our innovative platform provides a comprehensive suite of tools and resources tailored to meet the evolving needs of the culinary industry from planning, operations and consumer facing solutions and thereby drive culinary innovation through technology.

Position Overview:

We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts and drive the growth of our SaaS culinary platform. The Marketing Director will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive user acquisition, and enhance customer engagement. The ideal candidate will have a passion for the culinary industry, a strong understanding of SaaS marketing, and a proven track record of driving results in a fast-paced environment

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
  • Generate inbounds lead which is linked to the revenue targets for the company.
  • Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
  • Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
  • Identifying and positioning our products in new geography/markets.
  • Collaborate with the management and the finance team to regulate the pricing strategy.
  • Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
  • Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
  • Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
  • Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
  • Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
  • Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
  • Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
  • Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred
  • Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
  • Demonstrated leadership ability with experience managing and mentoring a team of marketers.
  • Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
  • Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
  • Join us in revolutionizing the culinary industry with our innovative SaaS platform.

  • Marketing Director

    2 weeks ago

    New York, United States The Halal Guys Inc Full time

    Job description DIRECTOR OF MARKETING Come join The Halal Guys, the leader (and pioneer) of American Halal Food. Launched 30 years ago as a halal street cart on 53rd & 6th in New York City, our beloved and iconic fast casual brand now boasts 100 restaurants on three continents with over 300 in development worldwide. In full growth mode, we have just...

  • Marketing Director

    2 weeks ago

    New York, United States The Halal Guys Inc. Full time

    Job descriptionDIRECTOR OF MARKETING Come join The Halal Guys, the leader (and pioneer) of American Halal Food. Launched 30 years ago as a halal street cart on 53rd & 6th in New York City, our beloved and iconic fast casual brand now boasts 100 restaurants on three continents – with over 300 in development worldwide. In full growth mode, we have just...

  • Director Marketing

    1 week ago

    New York, United States Tandym group Full time

    A health services network in New York City is currently seeking an experienced Marketing professional to join their staff as in Manhattan / Westchester County as their new Director of Marketing. About the Opportunity:Schedule: 3 days onsite, flexible choice of daysSetting: Healthcare / NonprofitResponsibilities:The Director, Donor Marketing will be...

  • Director Marketing

    2 weeks ago

    New York, United States Tandym Group Full time

    A health services network in New York City is currently seeking an experienced Marketing professional to join their staff as in Manhattan / Westchester County as their new Director of Marketing. About the Opportunity:Schedule: 3 days onsite, flexible choice of daysSetting: Healthcare / NonprofitResponsibilities:The Director, Donor Marketing will be...

  • Director Marketing

    2 weeks ago

    New York, United States Tandym Group Full time

    A health services network in New York City is currently seeking an experienced Marketing professional to join their staff as in Manhattan / Westchester County as their new Director of Marketing. About the Opportunity: Schedule: 3 days onsite, flexible choice of days Setting: Healthcare / Nonprofit Responsibilities: The Director, Donor Marketing will be...

  • Marketing Director

    2 weeks ago

    New York, United States eSentio Full time

    eSentio provides technology consulting to some of the largest and most technically advanced law firms and legal organizations in the country, and across the UK. We work on highly complex projects and have a core goal of exceeding their expectations in service, integrity, value, and expertise. Our teams of consultants are among the most experienced thought...

  • Director of Marketing

    1 month ago

    New York, United States Northwestern Mutual - Park Ave Full time

    Job DescriptionJob DescriptionSalary: The Marketing Director is responsible for driving financial advisor’s productivity, revenue and market presence. In this position the Marketing Director will be responsible for providing strategic marketing direction for the Northwestern Mutual – Park Avenue office and to selected financial advisors.    Position...

  • Director of Hospitality Marketing

    1 month ago

    New York, United States Puttery Full time

    Company Overview: **_ About _**_Puttery_** Welcome to Puttery, where we've redefined the classic game of putting with a modern twist. Our one-of-a-kind course features unique challenges and surprises at every turn, making each round exciting and engaging. But we're more than just a game - we're a social hub, where friends and family can come together for a...

  • Marketing Director

    2 weeks ago

    New York, United States Adecco Full time

    Adecco Creative & Marketing is hiring a Marketing Director for a global skincare company. This company is a pioneering leader in the skincare industry, committed to delivering innovative, high-quality products that promote healthy and beautiful skin. We are looking for a visionary and strategic Marketing Director to lead their marketing efforts and drive our...

  • Marketing Director

    4 weeks ago

    New York, United States eSentio Full time

    Job DescriptionJob DescriptioneSentio provides technology consulting to some of the largest and most technically advanced law firms and legal organizations in the country, and across the UK. We work on highly complex projects and have a core goal of exceeding their expectations in service, integrity, value, and expertise. Our teams of consultants are among...

  • marketing director

    1 month ago

    New York, New York, United States Executive Profiles Inc. Full time

    Global fashion company is seeking a Marketing Director to lead the marketing team with e- commerce strategies and initiatives to drive the brand.Responsibilities:Responsibilities include overseeing the complete process of all marketing strategiesDevelop marketing campaigns, social media and promotional content Manage all written content for...

  • Director of Marketing

    2 weeks ago

    New York, United States EOS Hospitality Full time

    Position Overview: EOS Hospitality is recruiting marketing talent to add to their property leadership teams. This is a general call for applicants for east coast properties. The EOS portfolio of hotels include independent and branded hotels from Southern Maine and Cape Cod to Myrtle Beach and Key West. Working with the EOS Corporate Marketing team and the...

  • Global Marketing Director

    2 days ago

    New York, United States Forsyth Barnes Full time

    Job Title: Global Director of Marketing Industry: Retail – Beauty Salary - Up to $200,000 + Benefits + Bonus Location: New York City (Remote) Forsyth Barnes have an exciting Global Director of Marketing opportunity with one of the most innovative, scaling businesses in the beauty sector . We have are partnering with a scaling consumer brand who have gone...

  • Director of Marketing

    5 days ago

    New York, United States Rosevale Kitchen + Cocktail Room Full time

    Benefits: Dental insurance Health insurance Paid time off Vision insurance Director of MarketingCity & State: New York, NY & Everett, MAProperty and/or Venue: Rosevale Kitchen, Rosevale Cocktail Room, Starchild Rooftop, Seamark Seafood & Cocktails, and Old Wives’ TaleBenefits: Health Insurance, Dental Insurance, Vision Insurance,...

  • Director of Marketing

    5 days ago

    New York, United States Rosevale Kitchen + Cocktail Room Full time

    Job DescriptionJob DescriptionBenefits:Dental insuranceHealth insurancePaid time offVision insuranceDirector of MarketingCity & State: New York, NY & Everett, MAProperty and/or Venue: Rosevale Kitchen, Rosevale Cocktail Room, Starchild Rooftop, Seamark Seafood & Cocktails, and Old Wives TaleBenefits: Health Insurance, Dental Insurance, Vision Insurance, Paid...

  • Director of Marketing

    4 weeks ago

    New York, United States Hedgineer Technologies, Inc. Full time

    Job DescriptionJob Description​​​​​​Job DescriptionStrategic Marketing and Brand Leadership - Orchestrate a comprehensive marketing strategy and oversee the Hedgineer brand's growth, using our podcast as a platform to engage with the community, and positioning Hedgineer as the indispensable technology ally for hedge funds.Content and Digital...

  • Senior Marketing Analyst

    2 weeks ago

    New York, United States Avid Marketing Group Full time

    Position Overview Avid Marketing Group is seeking a Senior Marketing Analyst with experience transforming raw data into actionable insights. Using primary tools Excel and PowerPoint, you will gather data from multiple sources to report on print and digital coupon performance. Reports to: Sr. Director, Analytics Duties and Responsibilities: Reporting...

  • Director, Originals Marketing

    3 days ago

    New York, United States Warner Bros. Discovery Full time

    **_Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our...

  • Global Marketing Director

    5 days ago

    New York, United States Forsyth Barnes Full time

    Job Title: Global Director of MarketingIndustry: Retail – BeautySalary - Up to $200,000 + Benefits + BonusLocation: New York City (Remote)Forsyth Barnes have an exciting Global Director of Marketing opportunity with one of the most innovative, scaling businesses in the beauty sector. We have are partnering with a scaling consumer brand who have gone from...

  • Sales and Marketing Director

    5 days ago

    New York, United States Insero Talent Solutions Full time

    Insero Talent Solutions is recruiting a Sales and Marketing Director for a luxury senior community in Rochester, NY. The Sales and Marketing Director is responsible for achieving and exceeding occupancy/sales targets. The Sales and Marketing Director manages the staff and day to day sales and marketing activities. Essential Job Functions: Work together with...