Web Landscape Strategist, Pharma

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


New York, United States TalentPlug LLC Full time

NOTE:

No C2C, please, Sponsorship is NOT available for this role.

This is a remote, US-based role, working Eastern Time zone.

This is a 6-month, full-time role, with possible extension.


Job description:

  • We are seeking a Web Landscape Strategist to work with one of its top clients' Omni-Channel
  • Excellence Hub team to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution.
  • This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.


Requirements:

  • Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)
  • Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)
  • Specific in-house pharma experience as opposed to agency


Specific responsibilities include:

  • Competitive web landscape insights gathering and analysis - secondary research
  • Gathering, cataloging and analyzing global and country web-related market research
  • Regulatory insights gathering, including cataloging of country-level restrictions for web
  • Gathering output from CX work as input into commercial web strategy
  • Proposal for gathering additional HCP and HCC/patient insights for web
  • Additional support for web team, as needed


Minimum requirements:

  • Previous healthcare/pharma industry experience
  • Experience with data sets, especially competitive intelligence and/or external trends
  • Understanding of web analytics, Google Analytics
  • Independent worker and strong collaborator


Desired skills:

  • Experience with competitive analysis tools


A few notes about this role:

  • Mid-Sr level -- a doer, so not too high-level
  • MUST have a good amount of pharma in marketing/research web trends/web landscape best practices (not social or digital advertising) competitive research/intelligence - 2ndary research of other pharma cos and industries that may apply some data analysis
  • Google Analytics to present data to back up the research presentation/reporting skills client prefers less agency experience and more in-house (or a mix)


What are the 3-4 non-negotiable requirements of this position?

  • Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)
  • Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)
  • Specific in-house pharma experience as opposed to agency
  • Experience with data sets, especially competitive intelligence and/or external trends
  • Understanding of web analytics, Google Analytics
  • Independent worker and strong collaborator


What are the nice-to-have skills?

  • Experience with competitive analysis tools
  • Excellent communicator


Describe how this position fits in your organization.

  • This is a 6-month, full-time role, with possible extension, working for one of our top clients in the pharmaceutical industry.
  • It is a remote role, and is a good way to get your foot in the door -- and working on a top team.

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