Creative Strategist

2 weeks ago

New York, United States Footballco Full time

Footballco is the world's largest football content and media business. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We are a team of over 300 people, in 16 countries around the world, working across both our own media brands such as GOAL, MUNDIAL, CALCIOMERCATO and KOOORA and working on partnerships with leading clubs, leagues and brands.


Do you enjoy finding ways to make the complex, simple? Do you enjoy the blend of art and science that a role in strategy can offer? And are you energized by the chance to inspire, build and sell brave ideas to a wide range of clients looking to engage consumers via their passion for soccer? If you answered yes to these questions, we have a role for you


About the Role


We are looking for a dynamic, creative and passionate Creative Strategist based in our New York office, to join our exciting and expanding team and supercharge our output.


The strategy team sits at the heart of our business, working in partnership with sales, creative, content and client services teams to raise the value of Footballco’s content output and deliver creatively brilliant, and effective, campaigns for our partners and drive meaningful engagement with our audience.


As part of the strategy team, you will support sales teams to identify and win commercial opportunities, collaborate with the content and creative teams to create branded content packages and create FootballCo brand IP concepts to build audiences.


We’re looking for a Creative Strategist who has a firm grasp on what true insights are, how to find them and the change they can create. Someone who can find gold in data sets, look for signals from social platforms, commission meaningful audience research and use all of this to help create best-in-class branded content campaigns.


The successful candidate will have the ability to think calmly and creatively under pressure and question perceived wisdoms in the drive to find the best solution. You will be expected to be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders within our own business.


You’ll be joining a team with a start-up mentality, hungry to create and execute top class soccer partnerships and grow the sport in the U.S. This is your chance to be part of something very special.


What you will be doing:


  • Work closely and collaboratively with key internal stakeholders including sales, client management, creative and editorial teams
  • Clarify briefs and commercial challenges
  • Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
  • Play a key role in developing our go-to-market positioning and strategy
  • Identify relevant insights, and package them in relevant ways
  • Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
  • Clearly brief, inspire and feedback to creative and editorial teams
  • Evaluate concepts and creative work against the original strategy
  • Craft content strategies that get the best out of social and digital platforms, delivering measurable results
  • Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions
  • Mentor, support and line manage future junior members of the strategy team


What you have:


  • Extensive experience working in a media, sports marketing, agency or brand strategy role
  • Experience in developing strategic & creative media campaign proposals that deliver on marketing goals either at an agency, client or media owner
  • Strong understanding of digital and social platforms and the changing landscape of sports content consumption
  • The ability to combine creativity with consideration of performance metrics
  • The ability to create and deliver compelling presentations
  • Understanding and experience of the sports, media or entertainment industries
  • Understanding the needs of brands, media, rights-holders and talent
  • The ability to collaborate with commercial and account management teams and comprehensive understanding of how to deliver content-driven campaigns



Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

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