Data and Supply Strategist

2 weeks ago

New York, United States Verizon Full time

**When you join Verizon**:
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

**What you’ll be doing...**:
We are looking for a Data and Supply Strategist to join our digital marketing team. As a member of the Digital Marketing Base Marketing organization, you will play a pivotal role in optimizing our paid media campaigns by developing, refining, and reviewing our audience segments.

You will work closely with the Verizon Consumer Paid Media teams to ensure our advertising efforts are effectively targeted and aligned with our overarching business objectives. This role requires a deep understanding of data analysis, audience segmentation, and the paid media landscape.

You lead the development of a test and learn strategy to continuously improve our audience segmentation using first and third party data. You will also collaborate with the rest of the adtech team to develop improved customer experiences for the specific audience segments developed.

Responsibilities include:

- Partnering closely with Digital Media teams to execute strategy and refinement for audience segments across paid media platforms (e.g. Google, Meta, Yahoo, The Trade Desk, Innovid, Smartly, etc.).
- Utilizing advanced analytics tools and techniques to find actionable insights for audience optimization.
- Collaborating with internal stakeholders, including analytics, creative, and site teams, to ensure audience targeting is appropriate for business goals.
- Developing audience-based rules into DCO feeds.
- Working with our identity solution partner to uncover new audience segments.
- Establishing rigorous QA processes and incorporate automation to expedite processes.
- Staying on top industry trends, best practices, and emerging technologies in audience targeting and paid media advertising to drive continuous improvement and innovation.

**What we’re looking for...**:
Understanding and influencing consumer online behavior fascinates you. You dig into data to find the story within. When you see the results of your effort show up in the latest report update, you know you have succeeded. You want to have a real impact and have your insights translate into new business. You value the perspectives of others and understand that the best results come from different points of view. You are detail oriented and are dedicated to support the greater Media team's success.

You’ll need to have:

- Bachelor's degree or four or more years of experience.
- Four or more years of relevant work experience.
- Proven track record of success in implementing and developing audience segments for paid media campaigns.
- Marketer/agency/consultative services experience in programmatic media strategy & investment.
- Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
- Experience with primary buying platforms DSPs (Yahoo, Google, Amazon, Trade Desk).

Even better if you have one or more of the following:

- Knowledge of Adobe Experience Platform, Epsilon PeopleCloud, and LiveRamp.
- Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
- Experience in data-driven targeting and reach strategy.
- Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
- Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
- Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
- Demonstrated ability to work independently and within a team in a fast changing environment with changing priorities and changing time constraints.
- Ability to interpret business requests and communicate findings in an intelligible manner.

**Where you’ll be working**:
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

**Scheduled Weekly Hours**: 40

**Equal Employment Opportunity**:
We’re proud to be an equal opportunit

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