Content Marketing Strategist

Found in: Resume Library US A2 - 1 week ago

Jersey City New Jersey, United States Verisk Full time
Job Description

The position will be Hybrid (remote/in office). Expected to come into the Jersey City NJ office twice a week on Tuesdays and Wednesdays.

Verisk is a leading data analytics company specializing in the insurance sector. Our advanced analytics solutions empower insurance companies to make data-driven decisions, optimize operations, and enhance customer experiences.

We are seeking an experienced and growth-oriented Content Marketing Strategist to help develop our content marketing initiatives. The ideal candidate will have a deep understanding of B2B marketing strategies, the function and distribution of content throughout the customer journey including SEO, and the ability to partner with stakeholders to craft compelling content campaigns that resonate with our target audience.

This role requires a blend of creativity, strategic thinking, project management skills, and a results-driven approach to drive brand awareness, lead generation, and customer engagement.

This role will reside in Jersey City, NJ and report to the Director, Content Marketing. 

Job Responsibilities

Support the Director, Content Marketing, to develop and execute a comprehensive content marketing strategy that earns buy-in from marketing and business leaders and aligns with the company's business objectives.This role will take the lead on establishing a strategic approach to SEO as an integrated element of the overarching content strategy

Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.Establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.

In collaboration with the team, recommend, develop, and execute strategic programs and communications to support sales, marketing, investor relations, and corporate objectives

Identify marketing initiatives that elevate Verisk, position the company as a global thought leader, drive business imperatives, and align with corporate messaging

Provide direction to content strategists on the creation of high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.

Help maintain Verisk-wide content calendars and guidelines for Verisk tone, style, and voice across all brand content

Maintain a deep understanding of Verisk’s industries, businesses, product lines and value propositions, along with its competitive landscape

Partner with internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pages

Champion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement

Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools

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