Marketing Specialist

2 months ago


Brea, United States Samyang America, Inc. Full time

Responsibilities

  • Develop and execute product strategies to drive growth and meet business objectives.
  • Conduct market research to identify trends, customer needs, and competitive products.
  • Collaborate with cross-functional teams, including sales, PR, RA & QC, and SCM to ensure successful product launches and ongoing product management.
  • Define and prioritize product features, enhancements, and improvements based on market feedback and business goals.
  • Create and maintain product roadmaps, timelines, and documentation.
  • Analyze sales data and market performance to make informed decisions on product portfolio optimization.
  • Stay updated on industry trends and emerging technologies relevant to our product offerings.
  • Work closely with vendors, agencies, and internal teams to ensure product quality, availability, and cost-effectiveness.
  • Drive continuous improvement and innovation in product development processes.

Qualifications

  • Bachelor’s degree in business, Marketing, or a related field.
  • At least 2~3 years of work experience in related fields.
  • Proven experience as a Product Manager in the food or consumer goods industry with
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management and organizational skills.
  • Effective communication and collaboration abilities to work across different teams.
  • Passion for food products and understanding of consumer preferences.
  • Familiarity with regulatory requirements related to food products is advantageous.
  • Bilingual in Korean is preferred.



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