Sr. Makreting Specialist

Brea, United States | Posted on 10/28/2024 In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration. About Yami: Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps. Benefits & Compensation: 401(k) matching Health, dental, and vision insurance Paid time off (vacation, sick days, and holidays) $65K-80K On-site gym and game rooms Employee discounts Complimentary coffee and snacks Job Responsibilities: Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger) Create Yami-branded content tailored to various customer segments Analyze customer cohorts and segments to drive growth and optimize campaigns Design and test campaigns and templates that align content with customer preferences Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement Qualifications: Bachelor’s degree In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices 3+ years of experience in a retention, marketing operations, or lifecycle marketing role Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base Exceptional attention to detail and strong interpersonal skills Experience with Iterable or similar marketing platforms preferred Self-motivated with the ability to work independently Bilingual in Mandarin #J-18808-Ljbffr