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Retail Marketing Activation Specialist

4 months ago

Basking Ridge, United States Insight Global Full time

This RMA resource will focus primarily on Local & Latino market revenue growth initiatives in Retail stores. This position will collaborate with the business units, Marketing Activation, the creative group as well as the local teams to develop segment specific positioning and value propositions to drive brand awareness and demand. They will be part of the retail marketing strategy from inception to completion. This position will also act as a subject matter expert for segments (example Latino) to help develop impactful messaging that differentiates our products/solutions in the market place.


You’ll need to have:

● Bachelor's degree or four or more years of work experience.

● Six or more years of relevant work experience.

● Experience with digital marketing, specifically passive digital and interactive tablets.

● Prior knowledge or background with market structures within a large company

● Proven experience in retail marketing, with a focus on the Latino market.

● Fluent in Spanish, with excellent written and verbal communication skills.

● Strong understanding of Latino culture, consumer behavior, and market trends.

● Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.

● High proficiency with Google suite applications, PowerPoint, and the creation of executive level presentations.

● Product management experience.


Even better if you have:

● A Master’s degree, preferably an MBA.

● Experience in the wireless or telecommunications industry.

● Proven strengths in strategic and critical thinking.

● Experience in creative/brand strategy and/or creative-specific account management roles.

● Agency and/or client-side experience leading creative development and ultimate output of world class creative.

● Demonstrated ability to think strategically and to "see the big picture".

● Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

● Digital experience of trends and key business drivers.

● Excellent written and verbal communication skills with ability to clearly express complex ideas.

● Present plans and insights targeted to what that audience cares about (up to the executive level). ● Background in marketing strategy and local market nuances.

● Understanding digital marketing and the backend function of segmentation.

● Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

● Translate market knowledge and strategy into compelling stories and tools for the sales team.