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Ultimate Staffing is seeking a Director of Marketing or Sr. Marketing Manager for one of our St. Louis, MO clients. Our client is a leading provider of automobile insurance and warranty services, dedicated to delivering innovative solutions and exceptional customer service. This is a direct hire full time position. Candidate must be located within the St. Louis area.

Seeking a dynamic and experienced Director of Marketing or Sr. Marketing Manager to lead marketing and advertisement efforts across the U.S. They will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, generate leads, and support business growth objectives. This role requires a blend of strategic leadership, hands-on execution, and the ability to collaborate effectively with cross-functional teams. Must have strong experience in Direct Mail Campaigns.

Key Responsibilities:

- Direct Mail Campaigns: Create and execute direct mail campaigns, manage vendors, and improve processes and cost effectiveness.

- Develop Marketing Strategy: Create and execute comprehensive marketing plans aligned with company objectives and market trends.

- Brand Management: Maintain and enhance brand positioning, ensuring consistency across all marketing channels and communications.

- Digital Marketing: Oversee digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

- Lead Generation: Drive lead generation efforts through targeted campaigns and conversion optimization strategies.

- Content Strategy: Develop and manage content marketing initiatives, including website content, blogs, whitepapers, and case studies.

- Market Research: Conduct market research and analysis to identify trends, competitive insights, and new opportunities.

- Budget Management: Manage marketing budgets effectively, allocating resources to maximize ROI and achieve business goals.

- Analytics and Reporting: Utilize data analytics tools to track, measure, and report on the performance of marketing campaigns and initiatives.

- Stakeholder Engagement: Collaborate closely with Sales, Product Development, and Executive teams to align marketing strategies with overall business objectives.

Qualifications:

- Education: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

- Experience: Minimum of 5-10 years of progressive experience in marketing, with at least 3 years in a leadership role within the Insurance industry or related field.

- Strategic Vision: Proven track record of developing and implementing successful marketing strategies that drive business growth and enhance brand equity.

- Digital Proficiency: Strong understanding of digital marketing channels, tools, and techniques, with hands-on experience in digital campaign management.

- Analytical Skills: Proficiency in data analysis and interpretation, with the ability to leverage insights to optimize marketing strategies and tactics.

- Leadership Abilities: Excellent leadership and team-building skills, with the ability to inspire and motivate a diverse team of marketing professionals.

- Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively articulate ideas and strategies to stakeholders at all levels.


Desired Skills and Experience

Ultimate Staffing is seeking a Director of Marketing or Sr. Marketing Manager for one of our St. Louis, MO clients. Our client is a leading provider of automobile insurance and warranty services, dedicated to delivering innovative solutions and exceptional customer service. This is a direct hire full time position. Candidate must be located within the St. Louis area.

Seeking a dynamic and experienced Director of Marketing or Sr. Marketing Manager to lead marketing and advertisement efforts across the U.S. They will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, generate leads, and support business growth objectives. This role requires a blend of strategic leadership, hands-on execution, and the ability to collaborate effectively with cross-functional teams. Must have strong experience in Direct Mail Campaigns.

Key Responsibilities:

- Direct Mail Campaigns: Create and execute direct mail campaigns, manage vendors, and improve processes and cost effectiveness.

- Develop Marketing Strategy: Create and execute comprehensive marketing plans aligned with company objectives and market trends.

- Brand Management: Maintain and enhance brand positioning, ensuring consistency across all marketing channels and communications.

- Digital Marketing: Oversee digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

- Lead Generation: Drive lead generation efforts through targeted campaigns and conversion optimization strategies.

- Content Strategy: Develop and manage content marketing initiatives, including website content, blogs, whitepapers, and case studies.

- Market Research: Conduct market research and analysis to identify trends, competitive insights, and new opportunities.

- Budget Management: Manage marketing budgets effectively, allocating resources to maximize ROI and achieve business goals.

- Analytics and Reporting: Utilize data analytics tools to track, measure, and report on the performance of marketing campaigns and initiatives.

- Stakeholder Engagement: Collaborate closely with Sales, Product Development, and Executive teams to align marketing strategies with overall business objectives.

Qualifications:

- Education: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

- Experience: Minimum of 5-10 years of progressive experience in marketing, with at least 3 years in a leadership role within the Insurance industry or related field.

- Strategic Vision: Proven track record of developing and implementing successful marketing strategies that drive business growth and enhance brand equity.

- Digital Proficiency: Strong understanding of digital marketing channels, tools, and techniques, with hands-on experience in digital campaign management.

- Analytical Skills: Proficiency in data analysis and interpretation, with the ability to leverage insights to optimize marketing strategies and tactics.

- Leadership Abilities: Excellent leadership and team-building skills, with the ability to inspire and motivate a diverse team of marketing professionals.

- Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively articulate ideas and strategies to stakeholders at all levels.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.