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Marketing Director
4 weeks ago
The Chick-fil-A Colonial Heights Marketing Director is a servant leader with a deep understanding and love for
our guest, who develops and leads a strategic marketing vision that amplifies both sales & brand growth in the local restaurant & community
Research Growth Opportunities + Analyze with a Business Mindset + Creatively Communicate
CHARACTERISITCS:
• Growth oriented
• Guest obsessed & community driven
• Digitally fluent
• Operations conscious
• Analytical aptitude
• Leadership competencies
• Results oriented: proven ability to drive and reach goals and results
• Demonstrates a commitment to personally operating with integrity, treating others with honor, dignity & respect
• Actively demonstrates ability to effectively communicate, share ideas, provide feedback and take a positive approach to all situations.
RESPONSIBILITIES:
• Serve as the visionary for marketing at Chick-fil-A Colonial Heights
• Build, Prioritize and Lead Strategic monthly, quarterly and annual marketing plans to be presented to
the Operator.
• Partner with Operator to create quarterly and annually sales goal and create plan that supports those
goals
• Serve as the Chick-fil-A Brand Expert for Chick-fil-A Colonial Heights
• Attend networking events to represent Chick-fil-A Colonial Heights in our surrounding communities
• Use marketing data and analytics to drive decision making and evaluate progress of current marketing
plan
• Analyze and identify customer insights to inform strategic planning
• Support the Operator as CEO, manage the Operator brand within the community
• Partner with Catering Director to grow outside sales
• Oversee social media presence & engagement with our guest
• Oversee marketing budget that allows organization to hit profit goals
• Oversee Emotional Connections Marketing Events
• Manage restaurant POP materials and signage
• Identify in-store opportunities for increasing check average
• Provide weekly sales reports / progress report to Executive Team
• Support MLM & IMS Efforts
• Communication with Leadership Team about upcoming marketing events, initiatives and partner
strategically to ensure marketing efforts are not void
• Create strategy for growing mobile sales
• Support Catering Director through growing outside sales and operational execution where necessary
• Partner with Training Director on launch of new products
• Manage relationship with local non-profit organizations
• Attend weekly Directors meetings
• Support Operations during busy hours and large rush hours
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