Event Manager

1 day ago

Bethesda, United States Chesapeake Search Partners Full time

CSP has partnered with an independent International coeducational day school with their search for an Events and Communication Manager.


The Communications and Events Manager (CEM) is a pivotal position within the organization tasked with leading the overall strategic direction and successful execution of our communications and event initiatives. The CEM will oversee and effectively manage all communications, including internal and external communications (digital and print), event planning, social media strategies, and website content management related to the strategic direction and positioning of the school. The CEM will support other school functions as needed when their skillset can enhance those functions. The CEM will interact with all constituents, including students, parents, faculty, staff, and the community. The CEM will be responsible for developing communications and event planning, marketing school merchandise. The MCM will manage a small team of 2 communications and events specialists


Communications Management:

  • Enhance the school's brand, create and execute a strategic communications plan targeting multiple communication channels, including email, social media, and website. Track and monitor outcomes of communication and marketing strategies. Prepare communications reports and propose improvements.
  • Direct all staff engaged in communications and event activities to ensure a coherent internal and external set of messages and communications platforms. Works with the Director of EM and Communications to develop, propose, and gain approval for a reasonable departmental budget and maintains routine budget checks and balances to ensure compliance.
  • Draft internal and external communications for the Executive Director and leadership team, Assist Director of EM and Communication in implementing a crisis communication plan. Draft external press releases and public remarks.
  • Support development and admissions communication campaigns in collaboration with the Director of EM and Communications, including the development of print and digital communication materials (school brochures, documentation, annual report, school magazine…).
  • Develop and execute an advertising plan and editorial calendar (print and online) emphasizing SEO, organic reach management (ORM), and social media in collaboration with Admissions.
  • Develop website content to support the school’s goals and strategies with assistance of Communications specialist. Ensure messaging is engaging, consistent, and optimized based on Search Optimization Engine (SEO).

Event Planning and Management:

  • Plan and manage the school’s comprehensive annual events calendar aligned with the school’s strategic calendar, including pre-event planning, budget management, coordination of event logistics, and post-event reviews and reports. Propose areas for improvement. Source external consultants when applicable. Publish and promote all events. Events include, but are limited to, the Annual Gala, “Jump Week,” Spring and Winter Fair, Graduation, Staff Appreciation Day, Family Picnic, “Back-to-School,” and Grandparents Day.
  • Anticipate and identify new opportunities, revenue streams, challenges, and emerging issues to be faced by the school and make recommendations for action.
  • Foster internal collaboration through regular event coordination meetings and communications. Recruit and retain active volunteers to support all event-related activities, through recruitment and retention strategies and initiatives.
  • Work with outside suppliers and vendors to help effectuate programs and events, and implement cost-saving measures, through successful tracking and cost-saving measures.


EDUCATION AND EXPERIENCE

  • Five years of experience working in a communications role and at least three years of related experience in event planning, digital marketing, and a bachelor’s degree in a related field, OR 5 years of related experience, OR an equivalent combination of education and experience.
  • Experience in communications and event planning and development, preferably in an independent school environment.
  • Strong experience in storytelling, content creation, and production for Web, social channels, newsletters, digital marketing, and print communication. Strong writing, editing, and proofreading skills, along with basic photography and video ability to capture campus stories. Well-versed in social media strategy and management.
  • Knowledge of SEO and website analytics, conducting demographic and market research
  • Bilingual in English and French preferred.
  • Demonstrated ability to oversee multiple projects and deliver them on time and within budget.
  • Ability to lead a culture of accountability and support team member development.
  • Management experience for a small team and management of operating budgets.
  • Experience with Finalsite or another school website platform is highly desired; Email marketing program experience such as MailChimp, Constant Contact, or a similar platform.
  • Knowledge and experience with Facebook, LinkedIn, Twitter, Instagram, YouTube, and other social media and familiarity with best practices and technological trends.
  • Demonstrated experience with Adobe Creative Suite, Dreamweaver, Photoshop, iMovie, InDesign, Canva or Publisher Languages.

SKILLS and ABILITIES

  • Demonstrated ability to create and maintain collaborative and professional relationships effectively.
  • Organized, with solid project management skills, including scheduling and optimizing budgets.
  • Accuracy and attention to detail.
  • Ability to work independently, on multiple projects simultaneously, and under deadlines;
  • Ability to work effectively and efficiently under pressure while maintaining high professionalism and diplomacy.
  • Excellent administrative, interpersonal, written, and oral communication skills.
  • Ability to work flexible hours, including some evenings and weekends.
  • Ability to collaborate with diverse constituencies and personalities in an environment committed to diversity, equity, and inclusion.

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