Business Development Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

New York, United States The Ned Full time

Who We Are:

The Ned NoMad is a new members’ club and hotel that opened in the heart of New York in summer 2022. It’s the first international ‘Ned’ site to open following the launch of The Ned London in 2017.


The Property:

Located in The Johnston Building and formerly the NoMad Hotel in Manhattan, the property was built in 1903 as a store and office building. The original architectural features have been honored, with interiors designed by the Soho House Design team.

Position: Membership Development Manager

Salary: $80,000/yr - $90,000/yr + Sales Incentive

• On-site

• Full-time


OVERVIEW:

We are seeking a dynamic and results-oriented Membership Development Manager focused on membership acquisition to join our team. The ideal candidate will be responsible for developing and implementing strategies to attract, acquire, and retain members through various stages of the acquisition funnel. This role requires a keen understanding of marketing, sales, and client engagement to drive growth in membership numbers.


The Membership Development Manager will support the overall strategy to drive the membership sales & growth for the Club. This person in this role is accountable for proactively engaging with prospective members, leading to new member acquisition via face-to-face interaction, outreach activities, networking, hosting in house and offsite events, alongside developing and maintaining existing member relationships with the Ned’s Club community.


DUTIES:

Strategy:

  • Main goal is to create and develop a steady pipeline of prospective membership applications and intakes
  • Maintain, prospect, and independently solicit new membership applications
  • Develop outreach strategies and use data and analysis to tactically refine the approach
  • Demonstrate intelligent understanding of potential brand opportunities and be proactive about building mutually valuable connections with partners
  • Conduct prospective membership sales outreach, through the leveraging of networks to generate key ‘membership’ based accounts that foster future growth
  • Be independently active in sales calls/attending outreach activities on a weekly basis
  • Maintain a full account database, account information, activities and bookings in sales CRM system

Events:

  • Plan and attend a minimum of 4 acquisition events per month, with effective follow up and application monitoring to measure success against agreed upon targets
  • Identify key events in the city to networking and bring in potential applicants
  • Attend onsite promotional and partner events within the hotel

Communications:

  • Disseminate membership acquisition information to membership team and wider departments as appropriate to educate and support future growth
  • Conduct weekly Club tours, plan and execute visits and assume responsibility as the direct membership ‘sales’ contact where appropriate
  • Feed into weekly / monthly membership reporting with accurate application data as required
  • Provide feedback to the Head of Membership on changing market conditions and sentiment
  • Maintain a high level of exposure of the Club in major market areas through direct sales solicitation, telephone contacts and written communication
  • Establish and maintain strong team relationships, offering and asking for support when circumstances require


Other:

  • Perform any reasonable and related duties /special projects as assigned
  • Maintain punctuality, good timekeeping and grooming standards

QUALIFICATIONS, SKILLS & EXPERIENCE

Essential:

  • Proven track record of relevant experience ideally in sales and marketing, relating to hospitality, lifestyle, and/or experiential events
  • Self-starter and strategic mindset
  • A strong comfortability networking and meeting new people
  • Excellent command of English - writing emails and phone calls with a warm, engaged tone
  • Proven track record for taking initiative and seizing spontaneous opportunities
  • Ability to work a flexible schedule including nights, weekends, and holidays as well as the ability to travel and attend various social functions
  • Ability to work effectively under time constraints and meet sales deliverables

Desirable

  • A long-term city resident with extensive knowledge of the local area
  • Experience of working for an aspirational brand, preferably with a membership component

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