Media Planner, Performance

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients – whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are built to serve and designed to deliver.

Position Summary

The Media Planner, Performance is responsible for building, maintaining and evolving media performance reporting to support the media planning and buying team’s strategic media plans aligned to client marketing objectives. It involves thorough analysis of media partners, tactics and creative media data and performance to formulate observations and insights across traditional and digital channels. The role partners closely with the media planning team to support continuous monitoring and optimization of plans to ensure adaptability to changing market conditions. Overall, it serves as the key architect of media performance reporting, to help the media team prove we are driving tangible business outcomes through strategic allocation and optimization of resources.

Key Responsibilities

Technical Expertise

• Partners with internal teams and clients to define cross-channel media strategies, utilizing expertise in media tools and response forecasting.
• Demonstrates adeptness in leading and prioritizing multiple projects concurrently, streamlining project management.
• Identifies target audiences and selects optimal online advertising mediums based on data-driven insights.
• Analyzes potential media vehicles for effectiveness and ROI.
• Orchestrates client reporting deliverables, builds and pulls media performance reporting.
• Conducts in-depth campaign analysis, providing actionable insights for refining strategies and enhancing customer engagement.
• Monitors trends in performance, identifies significant changes in reporting data and maintains quality assurance across all ad placements.

Client Centric

• With a focus on client engagement and partner management, cultivates deep understanding of clients' brands and objectives and actively learns about their market positioning and unique identities to anticipate client needs and provide guidance to clients.
• Participates in client and media partner calls, delivering clear updates.
• Develops positive stakeholder relationships and provides valuable counsel.
• Initiates rapport-building with media partners to safeguard clients' interests.

Team Leadership

• Fosters an environment of open communication and shared goal receptiveness to promote transparency and collaboration which shapes a clear vision and high expectations for the team.
• This role serves as a catalyst for team collaboration and goal alignment, ensuring synergy and achievement, aligning with broader company objectives.
• Maintains a steadfast commitment to achieving shared objectives through proactive support and guidance.

Communication

• Drives success by actively participating in client and media partner calls, ensuring precise and clear. communication of project status both internally and externally.
• Provides sound counsel, consistent engagement and ensures meticulous organization and responsiveness. to enhance client satisfaction.
• Cultivates relationships built on mutual trust and respect.
• Takes a proactive approach to initiate rapport-building with media partners.
• Safeguards the interests of clients' businesses.

Collaboration

• Effectively partners with internal departments (Media Planning, AdOps, Client Services, Editorial, etc.) and team members to ensure transparent communication and alignment towards shared objectives.
• By fostering collaborative teamwork towards a common goal, this role will ensure a prioritization of shared success over individual recognition, actively sharing knowledge, resources, and expertise.
• Values diverse perspectives and ideas, promoting inclusivity within the team and ensuring timely and consistent update on project statuses.

Critical Thinking

• Foster a culture of creativity and experimentation within the team; collaborate closely with team members to refine and implement innovative solutions while actively bringing fresh perspectives in brainstorming sessions.
• Stay updated on industry trends and emerging technologies to generate groundbreaking ideas by tapping into creativity and originality to craft distinctive concepts fueled by imagination, curiosity, and ingenuity.
• Utilize critical thinking to tackle challenges from diverse angles.

Qualifications

Education

• Bachelor's Degree in relevant field

Years of Experience

• 1-2 years reporting and / or analytics experience for all media channels
• Agency / Pharma industry experience preferred

Required Skills

• Analytical Skills: Developing analytical skills demonstrated by the ability to extract and interpret data, generating actionable insights to optimize campaign performance.
• Data Manipulation: Proficient in advanced data manipulation techniques within Excel, including Pivot tables and VLOOKUPs, facilitating streamlined analysis and reporting processes.
• Utilization of Third-party Tools & Applications: Skilled in leveraging third-party tools to enhance media strategies and campaign effectiveness. Proficient in extracting and interpreting data to drive informed decision-making. Familiar with a range of applications including: reporting: Google Analytics 4, Google Data Studio, Microsoft Excel / Google Sheets and business software: Microsoft Powerpoint / Google Slides, and Microsoft Word / Google Docs.

Preferred Skills

• Experience with Business Intelligence tools: Power BI, Tableau, Domo, Google’s Looker Data Studio.
• Media Platform Proficiency: Experienced in navigating diverse media platforms, particularly within Healthcare Professional (HCP) and Direct-to-Consumer (DTC) realms. Possesses an understanding of partner offerings and planning processes.
• Knowledgeable about platforms such as DoubleClick, Google Campaign Manager 360, Vivvix, Semrush, Adobe Analytics as well as other self-service platforms is a plus.
• Leadership & Project Management: Demonstrates evolving leadership skills by effectively guiding teams towards project objectives within set timelines.
• Media Management & Finance Platforms: Basic knowledge of media management & finance platforms like Media Ocean - Prisma or equivalent is advantageous but not required.

At Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.