GTM Product Manager

2 weeks ago


San Francisco, United States Stealth Full time

Role Overview: The GTM (Go-To-Market) Product Manager is responsible for the successful planning, execution, and optimization of product launch strategies. This role requires a strategic thinker with a strong understanding of market dynamics, customer needs, and the competitive landscape. The GTM Product Manager will collaborate closely with cross-functional teams, including marketing, sales, product development, and customer support, to ensure the seamless introduction of new products to the market.


Key Responsibilities:

  • Product Launch Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, including target market identification, positioning, messaging, and pricing.
  • Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use insights to inform product development and marketing strategies.
  • Cross-Functional Collaboration: Work closely with product development, marketing, sales, and customer support teams to ensure alignment and effective execution of GTM plans.
  • Sales Enablement: Create and deliver sales training materials, product documentation, and competitive analysis to equip the sales team with the knowledge and tools needed to effectively sell new products.
  • Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns, including digital marketing, events, PR, and content marketing, to drive product awareness and adoption.
  • Performance Analysis: Monitor and analyze the performance of product launches, using key metrics and KPIs to assess success and identify areas for improvement.
  • Customer Feedback: Gather and analyze customer feedback post-launch to inform future product enhancements and updates.
  • Budget Management: Manage the GTM budget, ensuring efficient allocation of resources to achieve desired outcomes.


Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
  • 5+ years of experience in product management, marketing, or a related role, with a focus on go-to-market strategies.
  • Strong understanding of market research, competitive analysis, and customer insights.
  • Proven track record of successfully launching products and driving market adoption.
  • Excellent communication and presentation skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work collaboratively in a cross-functional team environment.
  • Entrepreneurial mindset with a willingness to accept equity as compensation.


Why Join Us:

  • Opportunity to work with a passionate and innovative team.
  • Significant equity stake in a promising startup.
  • Potential for career growth and development as the company scales.
  • Collaborative and inclusive work environment.



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