Senior Channel Marketing Manager, Wireless

1 month ago

Midvale, United States ZAGG, Inc. Full time

About Us

ZAGG is a global leader in mobile accessories, driving innovation in device protection, power, and productivity through its ZAGG and Mophie product lines. With operations in the US, Ireland, and China, ZAGG’s products are available worldwide at leading retailers. Committed to sustainability, ZAGG is taking steps to reduce its carbon impact in manufacturing, packaging, materials, shipping, and recycling. Our mission is to protect and enhance your mobile lifestyle while making a positive impact on the planet.

What You’ll Do

ZAGG, the global leader in accessories that enhance every aspect of the mobile lifestyle, is seeking an experienced Senior Channel Marketing Manager to oversee our wireless/carrier channel. Our wireless and carrier channel partner relationships are the foundation of ZAGG’s product success and brand, and this role will lead efforts to deepen our collaboration with our partners by delivering increased sell-through velocity throughout this channel. As Channel Marketing Manager, you’ll be responsible for building retail marketing plans for all key ZAGG wireless carrier partners, in partnership with ZAGG’s sales leads.

Your plans will deploy tools and marketing levers to influence the velocity of sales of ZAGG accessories at wireless retailers such as T-Mobile, Verizon, and AT&T, which is informed by your deep understanding of this retail landscape and methods to influence consumers at these locations. This will include merchandising, displays & demonstrations, retail packaging, offers & promotions, product bundles, employee incentives, events, and more. You will work cross-functionally to bring channel marketing strategy into the overall GTM plan with consideration for retail product lifecycle. The channel marketing manager is a key member of the ZAGG marketing organization and a best friend to the ZAGG sales teams.

In addition to your mission to drive sell-through in our wireless carrier partners, the Channel Marketing Manager will be in charge of partner GTM support, including the management and optimization of content delivery for product and brand launches. You will own MARCOM communications and management of channel promotional calendars, and you will be accountable for retail partner launch readiness from the marketing perspective.

You know you’re right for this role if you have a deep understanding and years of experience in retail marketing, specifically within wireless carriers. You are analytical and performance-driven. You will know you’re successful when your marketing activities and sell-through strategies are driving product sales within ZAGG’s wireless retail channel, and you’ll measure success often, so ZAGG’s channel marketing strategy is fluid and optimized regularly. Industry experience in consumer electronics or CPG retail marketing is necessary. Other responsibilities include:

  • Improvement of sell-through velocity in-channel across wireless carrier partners, in partnership with ZAGG’s sales leadership
  • Build a 12-month roadmap for channel marketing activities for ZAGG’s most important wireless partners
  • 12-month channel marketing plan to be informed by and aligned with ZAGG’s product launch calendar, product roadmaps, and key industry drive times
  • Refine a playbook of retail marketing levers by their influence on consumers, the investment to pull those levers, expected outcomes, and the likelihood to execute at ZAGG’s wireless retail partners
  • Consistently identify opportunities at retail to influence consumers and deploy marketing tools to reach them
  • Bring the voice of the consumer at retail to ZAGG by performing frequent customer journey audits to understand and identify shopper purchase hurdles and drivers
  • Work with product marketing to initiate and lead a packaging audit process to ensure ZAGG’s retail packaging designs are delivering conversion in retail channels
  • Develop and publish an annual merchandising catalog and tool kit representative of key displays and merchandising materials we have and can implement at retail
  • Own the process of aligning and delivering marketing assets to our retail partners for product launches including online imagery, copy and messaging, and packaging approvals
  • Regularly audit and explore opportunities to better represent our products across retailer .coms

What You’ll Need to be Successful

  • 6+ years in retail/channel marketing
  • Consumer products or consumer electronics marketing experience
  • Demonstrable success in leading results-oriented joint marketing programs and initiatives
  • Keen understanding of consumer product branding and marketing
  • Program management mindset: ability to prioritize multiple functions and tasks
  • Strong analytical skills and attention to detail
  • Team player with the ability to work cross-functionally
  • Great communication and interpersonal skills.
  • Proven track record and experience in utilizing available marketing levers.
  • Must have experience in channel marketing with major retailers. Experience with retail customers a plus.
  • Proficiency in Microsoft Office Suites
  • Some travel may be required
  • Bachelor’s degree in marketing, communications, business administration or other applicable discipline.
  • Master’s degree or MBA preferred
  • Strong grasp of business strategy planning, monitoring, and data-driven decision-making
  • Ability to form close relationships with cross-functional teams and external partners
  • Ability to identify trends, and understand financials and market information and resulting opportunities. Monitors results and develops secondary plans or opportunities
  • Must have a collaborative style and be able to cultivate and maintain an open environment where ideas are shared, questioned, and tested
  • Strong verbal and written communication skills
  • Ability to gather and influence support for ideas and drive team members towards common objectives and continuous improvement
  • Detail-oriented and able to manage critical projects and deadlines
  • Excellent negotiation skills
  • Administrative and managerial skills
  • Analytical ability and strong attention to detail
  • Previous management of people skills, with the ability to coach, discipline, and establish accountability with team members

What You’ll Love About ZAGG

  • Catered lunches every Wednesday
  • Generous PTO + 2 floating holidays
  • 401k match
  • Free phone case and screen protectors
  • 50% discount on all ZAGG products
  • Free access to Top Golf and discounted rate on food
  • Tuition reimbursement

ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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