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Intern- Digital Marketing Data Analyst
2 months ago
Digital Marketing Data Analyst InternSummer 2024 Paid InternshipMay thru mid-AugustDid you know that Zions Bancorporation is one of the nation's premier financial services companies with total assets exceeding $90 billion? With local management teams at the helm in 11 western states, Zions is dedicated to making a difference in their local communities. At Zions, we haven't forgotten who keeps us in business, meaning we're committed to the success of our customers, and our employees. Here, the possibilities are endless - come for a job, stay for a career.As a Digital Marketing Data Analyst, you will support our Enterprise Marketing team on a variety of exciting projects. The intern will assist in integrating large data sets, analyzing the data, developing reporting, deriving key findings and trends, and monitoring & communicating key performance metrics relevant to digital marketing campaign.The position will involve using a broad set of tools to query, analyze, and summarize information quickly. Candidates should have both an analytical mindset and ability to graphically depict the data for providing both historical information as well as future predictions.The intern will have both rotational opportunities to gain background in horizontal technology support functions and specific project work to apply learnings. Project results will be presented with an emphasis on covering the approach taken and findings/results. Please include a cover letter listing your degree and describing your skills and experience in the data analysis space, noting relevant school projects or business applications of your skills. What you will do:Partnering with stakeholders across marketing channels to report on campaign performance-establishing tracking, creating dashboards and presentations, and developing insights that drive incremental return on investmentAssisting with A/B testing analytics, establishing testing priorities, building success metrics, validating implementation, testing for significance, and reporting on resultsAnalyzing quantitative and qualitative data to discover industry and customer trends and profile that will influence go-to-market strategiesProactively analyze customer data to identify potential prospects, opportunities for engagement and product portfolio placementsData retrieving via primary and secondary source research.Effectively communicating research results to the team and making the appropriate strategic recommendations.Qualifications:Working on a Bachelor's degree or Master's degree in mathematics, statistics, science, accounting, finance, business, computer science, economics, or a related field; Experience with database management tools such as SQL and MS Access;Experience creating reports and dashboards using visualization tools, preferably Power BI;Experience with MS Excel, Word, and PowerPoint; Enjoy analyzing and building models using large sets of data; Strong research, analytical and problem solving skills; Strong written, verbal, and presentation skills; Strong attention to detail and organizational skillsIThis internship is not eligible for relocation assistance. Local candidates preferred.Zions Bancorporation's Internship and Banker Development Program positions are not eligible for employment visa sponsorship (e.g., H-1B visa). This includes, for example, situations where a candidate may have temporary work authorization while enrolled in school or upon graduation (e.g., CPT, OPT) but would need H-1B visa sponsorship within a few years of employment in order to maintain employment eligibility.
