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Director of Marketing

3 months ago

New York, United States InRhythm Full time

Who We Are

InRhythm’s mission is to make a dent in the digital economy. Today, InRhythm is currently engaged by Fortune 50 enterprises and Startups to bring their next generation of digital products and platforms to market. We have helped hundreds of teams launch mission-critical products that have created a positive impact worth billions of dollars. The projects we work on literally change the world. They change the way we live and work and think in a positive way.

An Inc. 5000 hall of fame Fastest Growing Company for 9 years, Deloitte Fast 500 company for 5 years, and Consulting Magazine Fastest Growing Company winner several years in a row, we look forward to continuing to expand with thought leaders like you


Our team of A+ thought leaders doesn’t just join us for a job, they join us to do what they love. It’s that passion that has helped us grow over 300% and consistently deliver on our commitment to helping our clients develop better, faster, and in rhythm.


How We Do It

We bring enterprises' most urgent, important products to market with high-velocity, high-quality and 10x impact. We enable innovative high-velocity cultures by coaching teams with the right mix and maturity of modern tools, methods, and thought leadership. Our goal is to work on projects that create a $100 Billion digital economy of impact in our lifetimes

People at InRhythm are entrepreneurs and innovators at heart, we value individuals who find new ways to overcome challenges. all while ensuring your career accelerates faster than it ever has before.


Why InRhythm

As a values-driven organization, we believe in strong-knit employee communities, and continuous advancement, encouraging learning and growth, respect the challenging of norms, and welcome thought-provoking ideas. Our teams learn from each other through comprehensive workshops, work on innovative team projects, and partner with thought leaders to help advance the industry we’re most passionate about. Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy, "InRhythm” lives.

InRhythm offers a suite of great employee benefits, including comprehensive healthcare plans, skills training, wellness reimbursements, and free dinner on your birthday for you and your family. If you’re looking forward to working with awesome colleagues in a high-growth environment and tight-knit community, we’re looking forward to hearing from you.


We’re looking for a Director of Marketing

As a Director of Marketing for InRhythm, you will play a crucial role in you will be a key player in shaping and enhancing our brand and GTM activities. Your role will involve working closely with clients, creative teams, and cross-functional departments to develop and implement impactful brand and marketing strategies. Responsibilities for this role will include, but are not limited to:

  1. InRhythm Marketing and Brand Strategy:
  • Execution of innovative marketing campaigns to increase brand awareness and establish industry thought leadership.
  • Strengthening the employment brand to highlight InRhythm as an attractive workplace.
  • Developing and executing a comprehensive content strategy, including SEO-optimized web content, and various resources like white papers, case studies, and videos.
  • Partnering with the Sales team for innovative client outreach.


2. Event Management and Community Engagement:

  • Organizing various events like monthly client “lunch and learns,” CTO roundtables, quarterly hackathons, training sessions, and meetups.
  • Managing communication rhythms including client- and talent-focused newsletters.
  • Building networks of positive sentiment and engaging with potential clients and consultants.


3. Product Marketing and Content Generation

  • Develop a deep understanding of our technology consulting services and products and identify unique selling points. Create compelling messaging and positioning that resonates with target audiences.
  • Create high-quality marketing collateral, including product website content, brochures, whitepapers, case studies, and blog posts, to educate and engage our target audience. (In partnership with other teams at InRhythm - Sales, Delivery, Practices - to gather necessary information)
  • Work closely with the sales team to provide them with the necessary tools, materials, and training to effectively communicate the value proposition of our services and products including presentations, SOWs, and proposals.
  • Create and cultivate Customer Advisory Board to help integrate customer feedback in product updates and innovation.


4. Lead Generation and Industry Presence:

  • Setting up inbound and outbound lead generation programs, focusing on client and talent outreach through targeted account-based marketing
  • Implementing social media and public relations strategies on platforms like Glassdoor, Github, Stackoverflow.
  • Enhancing industry presence through senior management participation in events and creative marketing initiatives.


5. CEO Brand & Relationship Management:

  • Curate and manage the CEO's outward-facing image and engagements, inclusive of:
  • Social media, blog posts, white papers and articles
  • Speaking engagements relevant to CEO and InRhythm’s expertise
  • Industry events, conferences, and client activities
  • Non-profit events and initiatives
  • Manage CEO’s website, employee communication
  • Manages the CEO's Top 100 Client Relationships through tailored engagement programs, such as:
  • Regular cadence for communication / marketing
  • Scheduling meals / coffees to re-connect
  • Sending gifts / insights on semi-regular basis (i.e. Books, person-specific gifts, InRhythm Swag)
  • Organizes and/or identifies enriching networking and development opportunities aligning with the CEO's personal and professional growth parameters (i.e. industry execs worth connecting with, networking dinners)


Must-Have:

  • Proven experience (8+ years) in a marketing role in the technology consulting or professional services space
  • Experience working in a fast-paced hands-on environment
  • Excellent strategic thinking, problem-solving, and decision-making abilities
  • Expertise in product positioning and product marketing
  • Demonstrated success in developing and implementing successful marketing campaigns
  • Proficiency in digital marketing, including SEO, SEM, email marketing, and social media
  • Strong analytical skills and experience with marketing analytics tools
  • Exceptional communication, presentation, and interpersonal skills.
  • Creative mindset with the ability to think outside the box
  • Results-oriented and able to meet deadlines in a fast-paced environment
  • Bachelor's degree in marketing, business, or a related field.


Nice to have:

  • Experience marketing to independent workers (e.g. consultants, contractors) as well as those with technical backgrounds (e.g. engineers, designers)


At InRhythm, we firmly believe that our employees’ diverse backgrounds and experiences set us apart and drive our collective success. We are committed to being an equal opportunity workplace where anyone, regardless of race, religion, color, sex, age, national origin, physical disability, mental disability, military status, veteran status, marital status, registered domestic partner or civil union status, sexual orientation, gender, gender identity, medical condition, and/or any other status or condition protected by applicable law, can join our ranks and feel at home. We encourage you to apply to join our community of thought leaders and practitioners. Come and be celebrated and supported by the InRhythm team