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Manager, Digital Marketing and Strategy

4 months ago

Santa Monica, United States HYBE Full time

(This job is posted on behalf of Ithaca Holdings, LLC, a subsidiary of HYBE America, Inc.)


Job Summary:

Reports to: Co-Head of Digital


The Role:

HYBE America is seeking a Manager of Digital Marketing and Strategy. This position reports to The Co-Head of Digital and serves as a key member of the digital team servicing the roster of HYBE Artists.


The role will support continued development and growth for a diverse roster of artists. Responsibilities will include managing and executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This role will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.


Key Responsibilities:

  • Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for artists; prepare pitches to key digital partners such as Meta, TikTok and YouTube.
  • Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
  • Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
  • Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles
  • Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
  • Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
  • Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches

Qualifications:

  • 3-4 years experience managing the use of and/or relationships with digital distribution and social platforms
  • Extensive knowledge of and passion for the K-Pop market
  • Understanding of how to connect with fans in the K-Pop Space
  • An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • Strong oral/written communication skills
  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
  • Bachelor's degree in a related field preferred
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress
  • Must be flexible and adaptable; no task is too small
  • Experience and desire to work in a fast-paced, high volume environment and ability to multitask and prioritize
  • Experience in general office software such as Microsoft Office or Google Suite; creative programs such as Adobe Create Suite a plus