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Digital Marketing Strategist

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{"Job Title": "Digital Marketing Coordinator", "Job Summary": "At Franklin Mountain Packaging, we are seeking a highly skilled Digital Marketing Coordinator to join our team. This role will be responsible for developing and implementing digital marketing strategies to optimize marketing effectiveness and enhance user experience.

Responsibilities:

* Administer and execute promotions through all available digital marketing channels, including mobile, TV, E-books, and video marketing.
* Contribute to website content as needed.
* Conduct keyword research and curate content with the sales team based on keywords to drive traffic and generate sales.
* Plan and implement search engine marketing campaigns.
* Gather and evaluate web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
* Create reports on analytics and campaigns to present to senior management and the corporate marketing team.

Requirements:

* Associate degree or higher, preferred
* Minimum one year of experience working with digital marketing campaigns
* Knowledge of traditional and digital marketing, content marketing, and social media marketing
* Experience using data analytics software for research
* Excellent communication and presentation skills
* Logical, process-oriented person who effectively and strategically contributes to campaigns
* Highly analytical and creative thinker who is comfortable working with ambiguity and is genuinely passionate about data and analytics
* Professional demeanor; comfortable presenting to and interacting directly with clients
* Demonstrated ability to successfully collaborate in various team environments with dynamic priorities while meeting deadlines
* Quick-witted; understands and offers solutions regarding various responsibilities
* Understanding of general digital marketing terms and tactics (SEM, SEO, targeted display, social media)", "Language": "en-US"}