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Adobe Analytics Consultant

1 month ago

Lincolnshire, United States YASH Technologies Full time

We are seeking an experienced Adobe Analytics Consultant to join our team. The ideal candidate will have a strong background in digital analytics, with specific expertise in Adobe Analytics. You will be responsible for implementing, managing, and optimizing Adobe Analytics solutions to help our clients gain valuable insights into their digital performance.




Key Responsibilities:


  • Set up and configure Adobe Analytics to track and report on key performance indicators (KPIs).
  • Working with key stakeholders and Implement tagging strategies, ensure accurate data collection across websites, mobile apps, and other digital platforms.
  • Work closely with web development teams to ensure proper tagging and data layer implementations.
  • Analyze digital data to derive actionable insights and recommendations.
  • Create and maintain dashboards, reports, and visualizations to present findings to stakeholders.
  • Conduct ad hoc analysis to support various business needs.
  • Collaborate with marketing, UX, and product teams to test and implement improvements.
  • Develop and execute data-driven strategies to support business objectives.
  • Provide training and support to clients and internal teams on Adobe Analytics tools and best practices.



Qualifications:


  • 4+ years of experience working with Adobe Analytics for both web & mobile apps.
  • Experience and proficiency with AEP and Adobe Analytics/CJA components (projects, segments, calculated metrics, VRs).
  • Knowledge of data flow from mobile apps to Adobe and how web and mobile analytics work, including tags, cookies, variables, and Data Layer.


  • Experience with tag management systems such as Adobe Launch, Tealium, or Google Tag Manager.
  • Strong analytical and problem-solving skills.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).
  • Excellent communication and presentation skills.