Director of Strategic Marketing Analytics

1 month ago


Raleigh, United States Burtch Works Full time

Job Title: Director of Strategic Analytics


Location: Raleigh, NC HYBRID


About the Company:

Calling all Marketing Analytics & Insights Professionals Our client, a dynamic marketing agency, is looking to add a Director of Strategic Analytics to their expanding team.


Job Summary:

This role is responsible for delivering data-driven insights and consultative communications to key clients on how to improve marketing results, understand consumer behaviors, and other business strategies. This Director of Strategic Analytics will help lead the analytics roadmap for clients’ innovative solutions and objectives as well as guide internal managers and analysts on projects.


Key Responsibilities:

● Works with managers and/or analysts to execute the analysis, providing both hands-on analysis themselves as well as direction and guidance for the managers or analysts on the project.

● Works closely with the analytical lead, cross-competency members of the team, and directly with the client to ensure analyses make an impact for the client.

● Ensures timelines and budgets of assigned projects are met.


Requirements:

● Education: Bachelor’s degree required, Master’s preferred

● Experience: 7+ years of applied analytics experience

● Skills: Knowledge of R and/or Python

● Proven experience in marketing analytics (segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research)


Benefits:

● Competitive Salary: Base up to $180K + bonus

● Health and Wellness: Industry Best Benefits

● Work-Life Balance: HYBRID 3 days in office, 2 days from home



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