Marketing Director
4 weeks ago
Job Title: Marketing Director
Location: Hybrid
Industry: Service industries (Client is currently at $5M and looking to scale to $15M)
Overview: Our law firm client is seeking a dynamic Marketing Director with expertise in direct response marketing to lead the team remotely. The ideal candidate will have a proven track record in generating leads through strategic content marketing and optimizing conversion funnels. Experience in service industries or professional service industries is highly desirable.
Responsibilities:
- Develop and execute direct response marketing campaigns to drive lead generation and customer acquisition.
- Create compelling content, including free guides, to attract and convert prospects into leads.
- Analyze campaign performance metrics and adjust strategies to maximize ROI.
- Manage a team, including an event coordinator, to support marketing initiatives and ensure seamless execution of seminars and events.
- Collaborate with senior leadership to align marketing efforts with business objectives and revenue goals.
- Monitor and manage marketing budgets effectively.
Requirements:
- Proven experience (5-10) in direct response marketing within service industries.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and communication skills to inspire and manage a team remotely.
- Ability to thrive in a fast-paced, remote work environment with occasional travel for meetings.
Preferred Qualifications:
- Experience managing marketing efforts for companies in the $5-$15 million revenue range.
- Familiarity with marketing automation tools and CRM systems.
- Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
Benefits:
- Competitive salary based on experience.
- Remote work flexibility with occasional in-person leadership meetings.
- Comprehensive benefits package including health, dental, and vision coverage.
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