Marketing Director

4 weeks ago


Raleigh, United States Squadron RPO Full time

Job Title: Marketing Director

Location: Hybrid

Industry: Service industries (Client is currently at $5M and looking to scale to $15M)


Overview: Our law firm client is seeking a dynamic Marketing Director with expertise in direct response marketing to lead the team remotely. The ideal candidate will have a proven track record in generating leads through strategic content marketing and optimizing conversion funnels. Experience in service industries or professional service industries is highly desirable.

Responsibilities:

  • Develop and execute direct response marketing campaigns to drive lead generation and customer acquisition.
  • Create compelling content, including free guides, to attract and convert prospects into leads.
  • Analyze campaign performance metrics and adjust strategies to maximize ROI.
  • Manage a team, including an event coordinator, to support marketing initiatives and ensure seamless execution of seminars and events.
  • Collaborate with senior leadership to align marketing efforts with business objectives and revenue goals.
  • Monitor and manage marketing budgets effectively.

Requirements:

  • Proven experience (5-10) in direct response marketing within service industries.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent leadership and communication skills to inspire and manage a team remotely.
  • Ability to thrive in a fast-paced, remote work environment with occasional travel for meetings.

Preferred Qualifications:

  • Experience managing marketing efforts for companies in the $5-$15 million revenue range.
  • Familiarity with marketing automation tools and CRM systems.
  • Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).

Benefits:

  • Competitive salary based on experience.
  • Remote work flexibility with occasional in-person leadership meetings.
  • Comprehensive benefits package including health, dental, and vision coverage.


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