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Director of Brand Strategy
2 months ago
Position Overview: As the Director of Brand Strategy, you will play a pivotal role in shaping and elevating the brand identities of our clients. You will work hands-on with clients and internal teams to develop comprehensive brand strategies that align with client goals, resonate with target audiences, and drive business growth. This includes developing brand frameworks, lead client and team meetings, present strategic insights, conduct competitive and market analysis, and create KPI reports.
Key Responsibilities:
- Develop and execute comprehensive presentation decks, showcasing a strong understanding of deck construction, and effectively pitch strategies to both, clients and internal teams.
- Leverage a deep understanding of brands, client objectives, and comprehensive research and analysis to develop key components of the brand's framework and architecture.
- Grow and develop the strategy and planning team through training and development, ensuring high-quality work and deliverables.
- Establish and implement efficient processes within the strategy team.
- Provide insightful points of view, recommendations, and thought leadership.
- Collaborate closely with account and creative teams to bring projects to completion.
- Conduct and present workshops to showcase brand development work, substantiated by comprehensive evidence, research, insights, and actionable recommendations.
- Demonstrate advanced writing skills for various strategic documents.
- Exhibit a practical and advanced understanding of social media platforms and their strategic uses.
- Develop and assess client programs using qualitative and quantitative research methodologies.
- Identify and cultivate business growth opportunities with existing and potential clients.
- Lead and contribute to the development of new business proposals.
Requirements:
- Must work in office Monday-Friday.
- Proven experience in brand strategy development.
- Strong analytical skills and the ability to translate complex data into actionable strategies.
- Exceptional communication and presentation skills.
- Demonstrated ability to lead and inspire a team.
- Proficiency in qualitative and quantitative research methodologies.
- Experience in developing and implementing KPIs and metrics for client programs.
- Advanced understanding of social media and its role in brand strategy.
- Proven track record of cultivating business growth opportunities.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in a strategic role within an agency
- Strong understanding of the latest industry trends and market insights.
- Experience in leading new business proposals and pitches.
