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Product Marketing Manager
1 month ago
Product Marketing Manager
Location: Lowell, MA or Westin, FL
Schedule: Hybrid (3x/week onsite)
Pay: Up to $55/hour DOE
Benefits: Health, Dental, Vision and more
Duration: 4 months
Planet Interactive is looking for a Product Marketing Manager to join our HR Tech client on a 4 month contract. This role will be 40 hours per week and will require a hybrid schedule working out of their office in Lowell, MA or Westin, FL.
JOB DESCRIPTION
- Responsibilities:
- Lead the development and refinement of messaging/collateral that connects industry workforce priorities to company products to amplify value and benefits for various buyer personas in the various industry.
- Develop industry-specific messaging in support of various campaigns/programs working with demand generation, field marketing, PR, digital marketing, sales, and other stakeholders. Activities to include webinars, direct-mail programs, website copy, trade shows and special events
- Develop impactful sales tools and marketing collateral including white papers, briefs, eBooks, infographics, presentations, and other content for the various industries.
- Continuous education of company products to align industry challenges to solutions that solve them.
- Assist in developing agenda, associated content and speakers for annual Industry Executive Summit.
- Attend and assist in planning and executing select trade shows, conferences, and meetings.
- Support individual sales executive opportunities and/or prospecting strategy including RFP responses, messaging guidance, presentation development, account specific collateral, RFP responses and more.
- Partner with the industry sales leaders and teams to identify market opportunities and priorities to develop programs, events, and initiatives that drive company awareness, customer/prospect engagement and revenue growth.
- Collaborate with sales and demand generation team on ABM and individual account strategies.
- Communicate marketing initiatives to Sales partners via weekly newsletters, calls and meetings.
- Work cross-functionally with departments that support the vertical sales team on a variety of projects and events.
- Update internal sales collaboration platforms.
- Work with sales to identify customers who are willing to participate in various advocacy projects such as speaking engagements, webinars, customer stores or blogs. Support customer throughout the engagement.
- Research and analyze industry trends, pain points and priorities to amplify the company's ability to solve challenges related to their workforce.
- Understand industry and HCM buyer personas to effectively amplify company relevancy.
- Work with Social, Customer Marketing and PR on social media campaigns that demonstrate industry expertise.
- Qualifications:
- Bachelor’s degree in marketing, communications or business administration
- 5+ years enterprise software experience in marketing, preferably experience in Public Sector, Healthcare, Retail, or Manufacturing sector.
- Experience in SaaS marketing and/or sales is preferred.
- Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally.
- Strong PowerPoint skills required.
- Ability to learn quickly and work at a quick pace with a results-driven mentality.
- Aptitude for technology and ability to connect and translate concepts to customer value.
- Ability to demonstrate a strong interest in understanding what motivates people to purchase products or solutions and influence buying decisions
- Proficiency in MS Office Suite and Salesforce preferred
- Experience with presenting in front of small and large groups virtually and in-person.
- Flexibility to travel up to 15% of time.
- Location information: Hybrid. Two office days in Lowell, MA or Weston, FL office.