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Senior Paid Social Media Specialist

1 month ago


New York, United States OpAD Media Solutions Full time

OpAD Media is an independent New York-focused media planning and marketing solutions firm. Dedicated to developing customized plans that optimize our clients ‘media investment, we generate exciting, innovative ad opportunities in a media spectrum that is always shifting and evolving. We have a dynamic energy committed to mobilizing our clients’ media strategy and accomplishing their goals through synergy and efficiency.


Responsibilities

  • Execute & oversee paid social media planning, analytics and optimizations in platforms such as Meta Business Manager, Snapchat Ads, LinkedIn, TikTok, etc.
  • Making a difference in people’s lives with a natural display of leadership and team values, by developing and implementing strategic media plans and humbly seeking out past learnings to the betterment of always trying to do better
  • Build sound social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research and historical performance as available)
  • Curate custom audience recommendations based on campaign parameters
  • Present plans to Account Director and secure necessary approvals
  • Implement campaigns with primary focus on Facebook, Instagram, TikTok, Snapchat and LinkedIn (campaigns built within respective Ads Manager platforms)
  • Optimize continuously across ads, ad sets, campaigns and platforms to improve performance week over week
  • Compile and maintain weekly reports in OpAD’s proprietary reporting dashboard and present findings to Account Directors as well as clients
  • Complete monthly billing, ensuring timeliness and accuracy 
  • Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable) 
  • Maintain relationships with vendor contacts; leading recurring calls concerning active and upcoming campaigns



Qualifications

  • 2+ years of experience managing paid social media campaigns
  • Exceptional communication skills (both written and verbal)
  • Strong analytical skills with the ability to interpret data and make informed decisions
  • Self-motivated with strong attention to detail
  • Ability to manage multiple projects simultaneously while meeting deadlines
  • Tools/Software: social media buying platforms, Excel, Datorama
  • Added plus – basic knowledge in ad copy/creative generation, influencer marketing experience